A SellerForce® offering, this eCommerce store has developed a loyal following of Woodworking fans eagerly buying their well-crafted hand tools and related accessories. Their customers have ranged from professional carpenters and furniture makers to home DIY enthusiasts who devote plenty of spare time to this craft and have the disposable income to purchase the best tools available. With a competitively priced Average Order Value of $73 and 54+ SKUs to choose from, the company has expertly catered to a wide range of woodworking fans.
About 65% of the company’s customers are age 55 or older, although they do receive orders from buyers as young as 25. Their strongest demographic is older adults including retirees with more time to devote to their woodworking hobbies. The company now ships 27 orders a day, with a big jump in demand around the holidays.
This is a very lucrative niche space. The global Woodworking Machinery and Tools market is valued at $4.64 billion and projected to reach $5.82 billion by 2027. The company has seen its revenue grow sharply as it markets to both professionals and hobbyists alike, knowing that both devote plenty of time to their craft. Their products are manufactured by multiple suppliers so delays in shipping are not an issue, and orders are Dropshipped by the manufacturer, so this business doesn’t need to maintain costly inventory.
This is also a very turnkey business, and an easy one to operate. The company has numerous bestsellers and is not reliant on one or two SKUs to drive profits. Operations are so well automated that the current owner spends as little as one hour per week running it, focusing mainly on planning marketing strategies. The owner employs several freelancers, including a Dropshipping agent, a customer support agent, and an email marketing manager.
The company has successfully employed PPC ad campaigns on Facebook, including promotional videos, and email marketing to 19,000+ subscribers as marketing tools. The ROI for their Facebook ads is a sky-high 123%. The company also maintains 2,500+ followers on its Facebook and Instagram accounts, which has boosted its organic traffic and brought 25,000+ unique visitors to its website each month.
There are plenty of ways for a shrewd investor to quickly grow this business, including by introducing subscription services, expanding into markets outside the U.S., collaborating with woodworking influencers on social media, and launching a store on Amazon and other top sales channels.
Contact SellerForce today to learn more about the benefits of this unique niche company.
Listing ID: SF337
