eCommerce Store – 10K+ Customers – Over 500k Social Media Followers – AOV $93

Asking Price:
$79,000
Sales:
$123,999
Profit:
$37,200
Year Established:
2019
Multiplier:
2.12x

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SellerForce® presents a 100% dropship, D2C company that has blossomed into a thriving brand. They’ve grown a massive niche following of over 500,000 gardeners, hobbyists, and other plant-lovers through their collection of 1,800 live succulents, pots, and other gardening tools. Their strong relationships with their suppliers have allowed the company to be largely self-sustaining, and their social media has generated a steady flow of new customers with each post that they create.

Their product lineup is incredibly diverse, and, thanks to their dropship model, gives them a high volume of SKUs without compromising their quality, and without requiring hefty warehousing and inventory costs. They have a vibrant reputation among their customers, which they encourage through regular additions to their offerings, along with deals to let buyers purchase curated collections of succulents that best appeal to them.

The company has acquired over 10,000 paying customers, an Average Order Value of $93, and a customer lifetime value of $250. Not only that, but their Repeat Order Value has reached 13%, and is only continuing to grow as more people discover their brand. Their advertising strategy is centered around organic marketing, which they’ve polished to a shine over their lifetime. They enjoy a valuable one-word domain, which, paired with plenty of keywords and tags for SEO purposes, has given them a high ranking on Google page one.

They have built up an active presence across Facebook, Pinterest, and Instagram, with each account enjoying a large audience. Their Facebook page and group both have over 140,000 followers, with the main page having nearly 200,000. Their Instagram has over 31,200, and their Pinterest has over 20,500, as well as, impressively, over 3.2 million views every month.

The company also has an email opt-in landing page, which has led to over 7,000 contacts in their database. Their SEO average monthly visitor metric has seen sharp growth thanks to their efforts, and now falls between 8,000 and 15,000 unique visitors every month. They see the most interest in the Spring and Autumn seasons, as these are when succulents are at their most beautiful.

The lightweight structure of the business has given the current owner a workload of 10 to 15 hours per week, despite the sheer number of SKUs that the company provides. The owner spends these hours researching and uploading new products, and handling fulfillment and payment with their suppliers to keep their relationships strong. The company also employs 2 employees, who are responsible for customer service and their marketing, saving the owner even more time and energy.

While the company has come far since they started, they still have many opportunities and ways in which they can grow. As their social media accounts are very popular, they could see promising results by using other well-known websites like TikTok to attract new customers. They could use Facebook advertising to target communities within their niche, create a succulent-centered live stream, and even add a blog all about the plants and ways in which to maintain them.

They could also start up an affiliates’ program, encouraging fans and customers to advertise to their peers, friends, and family. They could even improve their Repeat Order Rate and customer lifetime value by launching new promotions for existing social media followers and email subscribers, which would help keep their customers coming back for all their succulent needs. Another way they could maintain customers, and improve their monthly revenue, would be to create a subscription box. Their customers would receive a package filled with carefully selected plants every month, letting them steadily build up their collection at an affordable price.

A buyer could improve the reach of the brand, and their profit as a result, by expanding them into new channels. Wholesale may be profitable, given that many shoppers still prefer to purchase from physical locations, and it would let customers see their succulent in person before buying it. They could also boost their eCommerce sales by listing and selling from major websites like Amazon or Walmart.

While they already sell to most countries worldwide, Amazon also has international storefronts that they could utilize, as well. This would make it a much easier process to develop their customer bases in other regions, and add to their overall revenue throughout the year.

This acquisition, if nurtured by the right hands, could bloom into something truly beautiful. If you would like to learn more about what it could offer you, then contact SellerForce today.

Listing ID: SF96

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