SellerForce® presents an eCommerce brand that’s a cut above the rest. This sharp business specializes in sharpeners and whetstones for customers looking to improve their kitchen and culinary experience, and also sell their own knife set to compliment these primary offerings. They have 8 SKUs with an Average Order Value (AOV) of $103.
There is no real seasonality to speak of. The effectiveness and simplicity of their product line has worked in their favor to build up a consumer base, with their average customer being a man of over 35 years of age, and their Lifetime Value sitting at 120 AUD.
The brand uses a 100% stock model to meet the demand of these customers, and typically stock around $500k’s worth of inventory at a time. The current owner needs only 5 to 10 hours per week to manage the business, with their key responsibilities being made up of running Meta for the brand, liaising with the supplier, and content creation.
The company makes use of contract employees, which consist of a full-time virtual assistant (VA) and Google Ads/SEO assistance. With the help of these employees, customer service and operations are more or less automated, making for a highly streamlined workload.
The company’s digital marketing tactics are primarily made up of Meta advertising, Google Ads, and an email marketing plan that utilizes their roughly 71,000 subscribers.
These tactics have given them an average monthly visitor rate of 60,000, and as they have recently started an SEO campaign, it’s likely that this number will rise as the results of this new strategy come to fruition.
The new owner can work towards bolstering their visitor rate through increased social media advertising, and by partnering with influencers that can showcase the brand’s products to their followers.
They could also branch out from selling exclusively on their website into other profitable eCommerce storefronts, such as Amazon or eBay, or even begin selling through wholesale. This would diversify their revenue, and make their brand more accessible to a wider audience.
The company could expand by adding new products to their SKU roster, which would both appeal to their existing customer base and potentially draw in new consumers. From there, they could expand into other related industries, such as cooking appliances or other culinary accessories.
This is a clean-cut acquisition that achieves high margins despite their simplicity, and is great for a buyer who knows how to make the most of digital advertising.
If you’re interested in refining them and sharpening their potential, then contact SellerForce today for more information.
Listing ID: SF242