SellerForce® presents an eCommerce brand that has rapidly grown into a comfortable fit for many buyers’ portfolios. They are a premium and unique men’s outerwear brand geared towards customers with a love for nature and have built a strong brand presence and identity around marketing to the “modern-day adventurer”.
Their over 200 SKUs feature interesting, fashionable designs of high quality, and are all sold under the company’s own brand. They have an Average Order Value (AOV) of $100 and a Repeat Customer Rate of 10%.
The company utilizes a drop shipping model, doing away with the need for inventory management and saving them a significant amount of time and resources. The brand’s operations are so streamlined, in fact, that despite the only employees of the brand being a contractor responsible for customer service inquiries and the owners themselves, the current ownership requires a mere hour per day to run the business.
Their daily tasks consist of adding products, creating creatives, and communicating with their manufacturer/supplier.
They take an omnichannel approach to their marketing, advertising across Facebook, Instagram, TikTok, Google, and an email marketing campaign that makes use of their over 20,000 subscribers. Google has proven to be their highest return on ad spend and is fully automated with a branded search.
They have also dabbled in SEO by optimizing their product titles, which means that when a customer searches for it, they are able to find it on the first page. These tactics have given them an average monthly visitor rate of roughly 83,000 to their website.
The brand’s marketing campaign could be quickly improved upon through social media. They could establish a community of avid, aspiring adventurers centered around their brand, strengthening customer loyalty and serving the dual purpose of showcasing their products in a more casual environment. They could then add to their social media presence by partnering with influencers across various platforms, drawing more attention to their accounts and their products.
Marketing isn’t the only method that their future buyer could use to scale. Their Repeat Customer Rate could lend itself well to a possible loyalty program, and as they currently specialize in men’s outerwear, they could significantly increase their revenue by expanding their consumer base to include a line of products for women as well.
They could expand their pool of potential customers even further by pursuing global expansion from there, giving them access to more potential buyers than ever before.
This unique deal has sparked a fire in the hearts of adventurer aspirants everywhere, and the right buyer can use that to propel the business to greater heights. The owner’s light workload means that the buyer will be able to dedicate plenty of time to the scale opportunities that are available in the brand’s future.
If you’re interested in learning more about this acquisition, then contact SellerForce today for more information from our brokers.
Listing ID: SF326
