A SellerForce® offering, this eCommerce store has become a top seller on Amazon with its collection of plastic products for the laundry room. This brand was one of the first to sell 64- ounce PET plastic bottles as dispensers of laundry detergent, softeners, bleach, and laundry beads. The emphasis has been on making the bottles aesthetically pleasing while also being highly convenient for meeting all laundry needs. This is a trademarked business with all products sold under their brand name.
Having expanded to include sales on Walmart and Etsy, the company has minimal competition which mostly comes from unrelated glass detergent jugs. Their products are superior by being plastic, lightweight, and reusable.
Amazon has been a solid platform for this business. The company has used PPC ad campaigns on Amazon to put its listings in front of customers, and its buyers have responded by giving the company a solid 4.5 Seller Rating based on 2,600+ reviews.
With a $28 Average Order Value, the company is shipping products across the globe, with most of its Etsy sales going to customers in France, Germany, and Italy. The company is now planning to expand its Amazon platforms to sell in these countries as well.
The company is also working to build up its Walmart and Etsy platforms to match the success the company has achieved on Amazon.
This is the perfect opportunity for an entrepreneur looking for a company with multiple sales channels, healthy YoY growth margins, a fast-growing customer base, and plenty of excellent scale opportunities. The current owner does not need any employees, although hiring a virtual assistant could give a new owner even more time to focus on growing this business.
As a turnkey operation, the current owner now focuses on the assembly of products and then packing them to be shipped to Amazon and Walmart. The company uses Amazon FBA and Walmart WFS for fast shipping and good customer service while fulfilling Etsy orders in-house.
There are plenty of ways to grow this business besides targeting more international sales on Amazon.
- A more robust digital marketing campaign would be an excellent way to scale this business rapidly. Currently, the company relies on PCC ad spends on Amazon and Walmart to drive sales, but the new owner could launch a social media marketing campaign on popular platforms such as Facebook and Instagram to expand the customer base while starting an influencer marketing campaign on those sites to build brand recognition.
- The company could also use video marketing on TikTok and YouTube to reach more customers.
- Another significant opportunity would be to start an SEO program on the website, using popular keywords to ensure high rankings in search engines and attract more readers through an informative blog.
Contact SellerForce today to learn more about this unique investment opportunity.
Listing ID: SF351
