DTC Safety Bath Mat Dropshipper with Fast Sales and High Margin at a great price!

Asking Price:
$550,000
Sales:
$1,430,016
Profit:
$256,017
Year Established:
2021
Multiplier:
2.15x

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A SellerForce offering, this up-and-coming eCommerce retailer prioritizes customer safety. Their main product, a non-slip bath or shower mat, allows customers to wash up while reducing the risk of an accident. They have swiftly risen to a dominant position within their niche, with an Average Order Value of $46 USD, 18% Profit Margins, and an international customer base.

The company’s product is made from a soft Microban, with a non-slip layer that keeps the mat in place on surfaces where suction cups would fail. The mat is easy to clean, comfortable, and hygienic, and can be used anywhere from showers to pool decks.

Their product is primarily targeted towards the senior demographic, who are among the most at risk of being seriously injured from a fall. It is sold in several countries, including the United States and Australia, and supplied by a manufacturer well known for their high standards of quality and positive customer feedback. The current owner has established a strong relationship with this manufacturer, ensuring that the company can maintain their levels of customer satisfaction.

The business utilizes a 100% stock model where a few thousand units of inventory are kept by a China-based 3PL who then “dropships” the final product to the customer. They have a manager assigned to their account who handles customer service and inventory on the manufacturer end, and as their 3P1 doesn’t charge storage fees, that means that the company is able to keep their workload, and overhead fees, low.

The owner’s responsibilities consist of managing Facebook advertisements, communicating with the manufacturer, and designing new advertisements to run. They also oversee inventory management, though it has become a largely automated process by this point. The buyer will only require around 14 hours per week to run the business in its current stage, giving them plenty of time to work on scaling the company as they see fit.

The company uses email and SMS marketing, along with PPC, as part of their advertising campaign. Their email marketing has been the most effective method of bringing in new sales, accounting for about 11%, and an ROI of 150. Their SMS campaign falls shortly behind at 7%, and an ROI of 135.

This acquisition is rife with possible scale potential. They could strengthen their international sales by expanding into new countries and begin selling complimentary profits such as grab bars or other shower safety accessories. In the hands of the right buyer, this brand could quickly grow into a household name for bathroom comfort and safety products.

 

 

Listing ID: SF70

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