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SellerForce® presents an up-and-coming DropShip brand that was established to tackle the sleep accessories market. They have grown at an astounding rate across a short period of time thanks to their flagship product, a set of sleep headphones built to give their users the most comfortable listening experience as they drift off. They have an Average Order Value of $36.12, and they see no seasonality throughout the year. Additionally, all of their orders are drop shipped directly from the manufacturer and come in a package that features the brand’s logo.
This 100% DropShip model keeps operations light, and as they require no stocking or inventory management, they’re able to effectively cut down on both time and costs. The owner needs only 8 hours per week to handle their primary tasks of customer service, emails, and managing their advertisement and marketing strategy. Their management structure is so simple that, even with the light workload that the owner enjoys, they have no other employees outside of the owner themselves. If the buyer is interested in further minimizing their workload, however, they could easily hire a VA to handle their emails or other responsibilities.
The company’s marketing campaign is 90% PPC, with the rest consisting of organic traffic. They predominantly rely on Facebook ads, as Facebook acts as one of the hottest markets for the brand’s ideal demographic. Though their advertising is relatively straightforward, it has led to them having an average monthly visitor rate of over 30,000, proving just how effective their campaign has been.
The buyer could rapidly scale the business by improving upon this marketing campaign, as its simplicity means that there’s plenty of room to build upon. They could re-engage and expand their current efforts, and invest in paid advertising on other platforms such as Google. They could also partner with influencers on social media to promote their products to entirely new audiences, giving them a stronger presence on platforms like TikTok and Instagram and strengthening the reputation of the brand.
They could also expand upon their organic marketing channel by pursuing organic SEO traffic. A properly implemented SEO campaign, complete with the right keywords in descriptions and titles, would place them much higher than they are already in the results of various search engines, and pave the way towards further organic marketing strategies in the future: strategies that, if planned correctly, could lead to a steady influx of traffic for years to come.
As the company only has 1 SKU, they would benefit from pursuing additional products that relate to their market. They could, for instance, look into support, posture, and other specialty pillows, weighted blankets, and other sleep aids for customers in need of them. They could also grow their margins simply by stocking units, which would become easier to do by hiring employees to help maintain them. It’s safe to say that this deal isn’t one that you should sleep on.
If you believe that this is the brand of your dreams. then contact SellerForce today to get in touch with our capable brokers.
Listing ID: SF198
