SellerForce® presents a truly glittering eCommerce find within the lucrative jewelry niche. This up-and-coming business has found their niche in not one, not five, but seven international markets, including Canada, Germany, Finland, and Sweden. They have learned to skillfully work the creative pipeline in all of the regions that they’re based in, playing up the highly giftable quality of their products on Facebook, TikTok, and Google.
Jewelry is a product that’s immensely profitable for any business that supplies it. Not only is it popular during the holidays, when consumers are scrambling to find a gift for their loved ones, but it’s also perfect for occasions like birthdays, weddings, proposals, and countless other special moments in their lives. Additionally, unlike the broader fashion and apparel industries, advertisements require less effort.
The popularity of jewelry is reflected in the strong month-after-month growth rate that this company has been able to enjoy. This is also helped by the beautiful quality of the many products that they provide across their storefronts, each of which includes a unique, heartfelt message card to boost their emotional value as gifts. Their Average Order Value stands at a strong $55, and they have brought their Repeat Order Rate up to 8%. The company uses several methods to promote upsells, such as delightful gift bag wrapping for the product to come in, which gives them an edge in that regard.
Outside of their impeccable products, and the reach they have across several key regions, one of their key strengths is their creative framework and advertising formula. The company employs a video editor skilled in rapidly producing new creative assets for TikTok and other advertising platforms. The framework that they have created can be used to generate an infinite number of variations, making marketing a breeze.
The company also has an email database of well over 27,000 current customers, which they put to use for marketing purposes. Their email campaign helps to promote upsells, and will only grow more useful as more customers develop an interest in their products.
Their marketing campaign can be improved by hiring a social media manager to strengthen their organic traffic, and by implementing a SEO strategy, as they currently have none. The buyer could optimize for SEO through gift blogs and articles, as this content would appeal directly to their consumer base. As for social media, the company could easily repurpose existing content into viral Instagram reels and TikToks to attract more attention.
Expansion on all fronts would also be highly promising. They could, for instance, expand into additional European markets like Spain or Portugal to strengthen their impact on the global market, or establish themselves on other well-known eCommerce platforms like Amazon and Etsy.
They could also begin marketing to niches outside of their current demographic. While their main focus has been on couples or parents and children getting gifts for each other, they could find even more customers by appealing to other family dynamics. These would include siblings, grandparents and grandchildren, and so on. They could lean into this further by adding to their product line, and incorporating highly in-demand SKUs like bracelets.
While the company requires very little warehouse space, they would benefit from establishing their own in-house fulfillment. This would save them on the costs of outsourcing and strengthen customer satisfaction ratings, as they would be able to more efficiently address their buyers’ needs or concerns whenever necessary.
This acquisition is a true diamond in the rough, with much to offer its buyer. It has already managed the legwork of setting up global expansion, has a line of highly profitable products, and has a simple, but highly efficient, formula for advertising purposes. The seller will also be available to train the buyer, making the transition process much easier.
Contact SellerForce if you’re interested in polishing this gem to a glimmering shine.
Listing ID: SF124
