A SellerForce® offering, this high-growth online cosmetics brand has established itself in the at-home nail manicure niche, demonstrating tremendous growth potential and promising LTV prospects. The business, efficiently managed by a highly competent staff, has perfected profitable ad campaigns through trial and error, ensuring consistent net margins.
Since its inception, the goal has been to become the foremost at-home nail art brand in the US by making at-home manicures more accessible and affordable through non-damaging and simple products. This approach has captivated a large and devoted audience, and the brand strategically markets to beginners, intermediates, and experts through kits tailored to varying levels of customer expertise.
Management has collaborated with multiple Asian manufacturers, currently working directly with two that can make and customize products and packaging according to their requirements. A hybrid inventory model is utilized for optimal efficiency, where all US orders are shipped from a domestic 3PL. However, the owner is transitioning to fulfill orders directly from Asia as the company expands.
Approximately $140,000 of inventory is now maintained between facilities, with tremendous room to expand the range.
The digital marketing strategy is effective, and the brand enjoys enormous organic traffic from YouTube, Instagram, Facebook, and TikTok. These platforms boast followings of 260,000, 140,000, 70,000, and 29,000 followers and subscribers, respectively.
The owner focuses on enriching prospects with knowledge about Polygel since learning through extensive market research and customer surveying that people are unaware of its benefits and particularities. Subsequently, all paid traffic is directed to one Landing Page concentrated on the top-selling starter kit product page. It has been optimized to educate visitors while presenting them with a kit suitable for their status. Customers are then converted to more expensive products such as accessories and kits.
Though the seller has created a profitable and growing business, there is plenty of opportunity to develop the product line, enhance advertising on all search and social media properties, and expand markets beyond the US to Canada, Germany, France, Italy, Spain, Australia, and the UK—regions where little competition exists in the niche.
Contact SellerForce today to discover more about this exciting acquisition opportunity.
Listing ID: SF312
