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SellerForce® presents a fast-growing eCommerce grocery brand based in London that specializes in authentic Indian food products. The company has already become a trusted source for high-quality ingredients across the UK, with their core operations in London. Their online store features more than 750 carefully selected items, ranging from regional spices and pulses to snacks and everyday essentials, all designed to deliver authentic flavors directly to customers’ doorsteps.
With reliable nationwide delivery through DPD, DHL, and Royal Mail, and a 4.5-star customer rating, the business has earned loyalty through dependable service, fast shipping, and consistent product quality. Their streamlined model, loyal customer base, and 35% gross margins make this a strong, low-overhead business ready for expansion.
Business Model
This business operates entirely through its website. Customers place orders online, and the team fulfills them either from in-house stock or directly from partner wholesalers. Local deliveries within East London are handled directly, often completed within 24 hours, while all other orders are shipped across the UK through major carriers.
The process is simple and efficient, with no third-party warehouses or complex logistics chains. Every order is carefully packed to ensure freshness and accuracy. With 42,000 orders processed in the last year and a monthly profit between $6,500 and $9,200, the business runs smoothly under a consistent and repeatable system. Their average order value sits between $20 and £26, with repeat customers making up 65% of sales, a clear sign of strong retention and customer satisfaction. A single part-time employee assists with packaging, stock handling, and order preparation, keeping labor costs low and operations easy to manage.
Operations
Day-to-day operations run efficiently during normal work hours. Orders are received online, fulfilled promptly, and dispatched daily. Supplier relationships are well established, allowing the team to maintain steady inventory levels and negotiate favorable prices. The setup ensures consistent margins and minimal waste, as stock moves quickly and in small, manageable batches. The company has intentionally kept operations lean, which has proven effective for maintaining profitability and control. With no dependency on physical retail, the business offers flexibility for remote management and scalability for those who wish to expand distribution or product categories.
Marketing Strategy
Marketing efforts have been minimal so far, leaving a significant opportunity for growth. The website currently draws 75 – 85 daily visitors with zero paid campaigns. There are no active social media accounts or email marketing programs, meaning all sales come from repeat customers and organic traffic.
For a new owner, this untapped area represents one of the biggest opportunities. Launching targeted Google Ads, social media campaigns, or influencer partnerships focused on Indian cuisine could rapidly increase reach. Consistent brand activity across Instagram, Facebook, TikTok, and Google could position the business as the go-to platform for authentic Indian groceries in the UK.
Customer Base
The customer base is UK-wide, with a strong concentration in London and surrounding boroughs. Most customers are individuals or families from South Asian communities who rely on the platform for regular household essentials. Their 65% repeat order rate demonstrates strong loyalty, supported by convenience, trust, and high product quality.
Customer reviews average 4.5 out of 5 stars, and products consistently earn 5-star feedback on the website. With this level of satisfaction, there is room to introduce a loyalty or subscription system to reward frequent buyers and further raise retention rates.
Where to Grow
The business is well-positioned for expansion, with numerous opportunities to scale its operations and broaden its market reach. Key growth strategies include enhancing its social media engagement to attract a wider audience, expanding its product range to include organic and fresh produce, and forming partnerships with popular delivery platforms such as Just Eat and Uber Eats. These initiatives can help the company tap into diverse customer bases and increase sales volume. Additionally, broadening product sourcing to cater to various ethnic communities could open new revenue streams and strengthen the brand’s market presence.
This company’s competitive advantages lie in its strong supplier relationships and loyal customer base, which are critical for sustaining long-term growth. The business’s focus on customer experience is reflected in its high repeat order rate and stellar product reviews, indicating a high level of customer satisfaction. For a prospective buyer, this venture offers a stable and profitable investment with clear pathways for expansion and scalability, making it an attractive opportunity in the e-commerce sector.
SF570
