A SellerForce® offering, this eCommerce business has operated profitably for the past 6 years as it markets products in 3 popular categories: Home & Kitchen, Home & Dining, and Patio and Garden. Initially started in 2019 as a side gig to produce passive income, the business grew quickly and now has multiple top-selling SKUs that enjoy recurring sales year-round.
Amazon has been a strong platform for this company, which operates under a trademarked name and sells all products under its brand label. Revenue was strong enough on Amazon to encourage the current owner to expand sales onto Walmart, eBay, and Etsy. The company has diversified what it sells on each platform, marketing soap dispensers on Etsy and eBay, and doormats on Walmart, eBay, and Amazon. The business also sells coasters and other miscellaneous items on Amazon.
With 45 products competitively priced between $18 and $35, the company carefully selected niche verticals that were popular on Amazon, then settled on a unique mix of products that no rival company is selling. That’s enabled this business to stand out in the competitive Amazon space and thrive there.
Amazon has proven to be beneficial in other ways. The business takes advantage of Fulfillment By Amazon for fast shipping, deliveries, and customer service, giving them a reputation for solid operational efficiency. Because sales are so consistent, the business uses a 3PL to maintain a six-month inventory buffer, sending 3 months’ supply to Amazon at a time and placing new orders quarterly.
Paid media on Amazon has helped put their products page in front of a fast growing number of new customers, and those buyers have responded by giving this company thousands of glowing 5 Star reviews. Their Repeat Customer Rate is 15%.
A new owner will get several advantages from acquiring this business, including the diversified sales channel, steady recurring revenues, a growing customer base, and low operational demands. The company sources from multiple suppliers and has long-term, pre-negotiated rates in place.
This is a very turnkey operation that requires just 5 hours of work per week from the owner, who focuses mainly on running paid media campaigns and managing inventory. The owner has been able to boost profits without hiring any employees since Amazon handles most daily functions.
The business does attract new customers and upsells through promotional coupons sent to followers on their Instagram and Facebook account, which has also helped build customer loyalty.
This solid operation is primed to scale quickly. Introducing new products, launching sales on Amazon’s foreign platforms, and increasing marketing on their Walmart, eBay, and Etsy platforms would be clear ways to drive sales higher. The company could also diversify its digital marketing tools by ramping up its social media marketing, starting partnerships with influencers, and using email marketing to boost upsells.
Contact SellerForce today to learn more about this unique investment opportunity.
Listing ID: SF442
