A SellerForce offering, this 2-year established, innovative food container business is focused on providing healthy, eco-friendly food storage and transport options for parents packing school lunches, adults bringing their lunch to work, and athletes that prep their favorite meals for fuel.
Featuring contemporary, eco-conscious designs that boldly stand out among traditional lunch bags, this company’s recipe for success is derived from their 93% lifetime customer satisfaction rating, $15 AOV and consistent attention from their growing mainstream customer base.
Whether new to the eCommerce industry, or adding onto their existing portfolio, new ownership will have several opportunities to increase revenue immediately with minimal investment. Some simple ways to drive additional sales might include increasing brand awareness through a strategic marketing campaign focused on building the business’ online presence, utilizing additional extended sales platforms such as Etsy, and expanding the company’s SKUs to include new color schemes and designs.
By capitalizing on their established relationships with their overseas suppliers, the seller has developed an exclusive relationship with their Chinese manufacturers and has gained an exclusivity agreement which has positioned Easy Lunch as the sole provider for their one-of-a-kind reusable paper bags. Adding more exclusive items would easily bolster this business’ bottom line.
The current business structure employs a 50% Amazon FBA model with additional support coming from an agent mediating inventory meetings and an outsourced designer as needed. At the time of sale, the new ownership will be responsible for handling customer service calls, addressing any customer service issues, maintaining vendor relationships, managing the company’s finances, overseeing the Amazon FBA stock, and developing marketing campaigns.
In total, the purchaser should plan to dedicate an estimated 15 hours per week to the daily operations. It has been recognized that with the addition of two part time employees, or one full time employee, the new ownership could easily be relieved of the day-to-day duties. Prospective purchasers will benefit from minimal overhead expenses and a seamless transition between owners. While marketing knowledge would be helpful, no existing experience is necessary to operate this successful acquisition and if the buyer decides to continue outsourcing manufacturer relations to a trusted agent, the business could be effortlessly run hands off.
This market is one of the strongest niches with the most promising profits. With food prep becoming increasingly popular among parents, professionals, and athletes alike, the food storage container market is expected to benefit from a 4.5% compound annual growth rate by 2027 and this business’ purchaser will benefit as well. In fact, experts predict that this niche vertical will see $216 billion in revenue by 2027. With that in mind, acquiring this established, well-positioned, reputable company which operates within an in-demand market will undoubtedly yield unparalleled profits and a delicious return on investment.
Listing Number: SF10