Priced to Sell QuicklyOpen to all reasonable offers.
SellerForce® presents an Amazon-based offering that has set out with the mission of adding a little spark of magic to their customers’ lives. This fascinating brand sells a total of 125 uniquely designed and branded amulets, necklaces, and pendants, which are all manufactured according to the company’s specific guidelines.
These products are made exclusively for the brand, and as all of their custom molds belong solely to them, no competitors can copy their product and come away with the same quality that they’ve managed to achieve. They have attained an Average Order Value of $30, and the combination of their highly sought-after brand name and incredible products has led to them having little need for any standard marketing campaigns.
The company holds a strong appeal among consumers with a passion for ancient legends, history, and spirituality. As spirituality is such an evergreen market, especially through the eCommerce sphere, the brand has faced little challenge in finding eager consumers happy to explore the spiritual world through their products.
The brand has a 4.7 star average rating, and despite the fact that the current owner hasn’t invested much in PPC, they have rapidly risen in scale since they were launched. Their lack of marketing campaign is in part due to the fact they were once an Amazon Accelerator brand, but once the program was discontinued, they made the move to spin out into the regular company selling on Amazon that they are today.
Unsurprisingly, this poses a massive scale opportunity for the buyer to use post-purchase. The company already boasts a beautifullydesigned Facebook page with videos, images, and plenty of content, so by running ad campaigns on Facebook, and more actively posting on their brand account, they could rapidly build a community around their products and develop a healthy source of organic traffic.
They could also expand to other popular social media sites like Instagram, Pinterest, and TikTok for the same reason, and supplement these efforts with PPC marketing on the Amazon platform. There are several other key methods that the buyer could improve and optimize the brand to see stronger profits down the road. For instance, they could build out their Shopify website, which is currently going underutilized, and apply for Amazon brand registry to bolster their reputation as a trustworthy brand, as well as their growth as a whole.
They could also turn their attention to the company’s inventory, optimizing inventory management between on-hand and FBA, buying additional inventory to bring over 115 ASINs out of inactive status, and reducing old aged inventory at FBA to cut down on some of their fees. Additionally, as 12 of their existing SKUs are search suppressed, with another 5 being incomplete, the buyer may wish to work on fixing to better maximize their revenue.
The current owner typically spends 5 hours per week on fulfillment and shipping to Amazon’s FBA warehouses, and 10 hours a week for Amazon seller account management. Even once the buyer sets about scaling the company, they could keep their workload low by employing a digital marketing agency to handle some of their marketing practices, and, depending on what direction the buyer would like to take the business, hiring on contractors to handle social media marketing or other aspects of the business.
Contact SellerForce if you’re interested in learning more about this gem of a deal.
Listing ID: SF175