SellerForce® presents a 100% Amazon business within the lucrative skincare market. Their 12 SKUs, all of which are sourced from their US-based supplier, are dedicated to helping their consumers maintain a bright and youthful look. Despite running zero ads for their company, they’ve developed a vibrant following, and have seen significant growth within the last few years.
The company supplies various in-demand products in their market, such as anti-aging serums, moisturizers, and face creams. All products are sold under their brand and are made with various high-quality ingredients. Additionally, because their manufacturer is based within the US, their shipment times are far briefer than many of their rivals. Because skincare is essential for customers year-round, they see little to no seasonality, and see an Average Order Value of $25.
As they sell exclusively through Amazon FBA, there’s no warehousing for the buyer to worry about. This structure, coupled with the streamlined nature of the business itself, means that the owner spends very little time running the business. The 5 to 10 hours per week that they work are used to maintain stable inventory levels, and make sure that the SEO in their product listings is as effective and as efficient as possible. Not only that, but as the company has no other employees outside of the owner, a buyer could easily keep their low workload as they scale by hiring staff.
The owner’s work on polishing SEO and product listings has proven itself to be vital to the brand’s success, as they have no marketing plan otherwise. Given that the company has still managed to see the level of attention that it has, the implementation of a paid marketing plan, such as PPC on Amazon or Google, would lead to fantastic results.
The skincare niche also lends itself well to organic marketing strategies, which the company may wish to explore. They could seek out and partner with off-Amazon influencers, giving them a stronger reach outside of their platform. They could also choose to create their own accounts on Instagram, TikTok, or any other popular social media website, catering to the massive base of beauty groups that thrive there.
If the buyer would like to add to their existing sales channels, they could easily achieve this by expanding to other eCommerce platforms or even creating their own D2C website. The company could use any paid marketing plan they introduce to draw attention to both their Amazon and D2C storefronts, diversifying their revenue.
The strong relationship they have with their supplier could be used to their advantage in adding to their overall SKU count. The company could use market research to determine which products would be the most popular and have their supplier send them directly to Amazon. They could also seek out new suppliers in order to help build up their stock, as well. These new products would cater to the demands that their current products don’t address, giving them products to upsell to their existing customers, and attracting new ones.
If you’d like to learn more about this refreshing business, then contact SellerForce today.
Listing ID: SF 118