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SellerForce® presents an 8-year-old brick-and-mortar Brand that helps clients revitalize their kitchens and bathrooms. They are an interior design and home remodeling company that offers 8 services and 40 products and brands, with their typical job size spanning from $35k to $50k.
The brand takes a one-stop-shop approach to their business model, selling 85% of the products to their clients. Of these products, the most popular are cabinets, countertops, and tiles. They offer a one-year installation warranty after a job, easing their clients’ minds if something goes awry. Their commitment to quality and fantastic service have given them 37% Net Profit Margins, a 4.9-star rating on Google, and an A+ BBB rating.
They have an excellent 2,500-square-foot showroom location in Johns Creek, Georgia, where all their products are displayed. This showroom is great for clients looking to visualize what the brand could do for their homes, helping them commit to a purchase. The brand’s clients are largely high-end clients who can and are happy to pay for the value the company adds to their homes.
Current ownership spends a modest 25 hours per week running operations. Their key responsibilities consist of overseeing business operations and staying on top of each project’s details. The brand’s daily operations involve in home consultations, which typically take between 30 and 45 minutes, and site visits to check on project progress.
The brand was recently optimized to enhance operational efficiencies and eliminate W2 employees, which bolstered their year-over-year (YoY) growth rate. Their staff now consists exclusively of dedicated contractors for each profession, such as electricians and plumbers, as well as their sales rep.
Their marketing campaign is made up of Google Ads, their Instagram, their website, and many more. Their paid and organic media combined results in 10 to 20 leads per month, with the brand having a 30 to 40% close rate on leads.
Improved advertising would be key to scaling the brand in the future. If a buyer was interested in working more, or hiring more sales reps and expanding accordingly, they could quickly scale in size simply by increasing their ad spend. A buyer could also expand to another physical location in an area with similar high-end demographics to the one they operate in now, which is positioned near homes priced at over $500k.
This acquisition has established themselves among a profitable client base in their area, and with a motivated buyer at their helm, can expand in range and scale for a sharp rise in revenue. The new owner would benefit from learning their proven process and would quickly realize significant success by putting more effort into sales and increasing marketing efforts.
If you’re interested in learning more about this nearly decade-old deal, please contact SellerForce for more information today.
Listing ID: SF402
