A SellerForce® offering, this established business has demonstrated consistent profitability by offering Comprehensive Training Courses designed to pave a clear and accessible path to SEO success for its customers. The curriculum covers a broad spectrum of essential skills, equipping clients with the knowledge and tools to create technically sound websites, enhance content marketing strategies, foster link-building efforts, and effectively gauge their achievements.
The company boasts a diversified portfolio of revenue streams. A popular 10-day challenge priced at $197 provides an affordable entry point for those eager to embark on their SEO journey. Additionally, the flagship course, available through flexible payment plans, ranges from $2,997 to $3,135, ensuring accessibility for a broad audience. Complementing these offerings, the shop features an array of templates priced between $22 and $33. Further revenue sources include podcast sponsorships and online speaking events, billed at approximately $1,000 per hour.
The primary engine driving lead generation is, unsurprisingly, SEO and content marketing. Alongside these, a bi-monthly podcast, daily social media posts on Facebook and Instagram, regular LinkedIn updates, and strategic email marketing campaigns contribute to a robust lead pipeline. The varied customer base includes small business owners, solopreneurs, eCommerce store operators, and bloggers.
This diverse clientele ensures a steady flow of business throughout the year, with healthy peaks occurring during course launches, typically in February, June, and September. The owner endures a light workload, with responsibilities including monthly podcast recording, a weekly group coaching session, periodic updates to course materials throughout the year, and creating email introductions and social media posts.
A dedicated team handles critical functions such as marketing, project management, design, site maintenance, and podcast editing, ensuring the business operates smoothly and efficiently. The company possesses tremendous scale potential on several fronts. Firstly, it can leverage its success in Australia to expand internationally, tapping into the vast markets of the US and beyond. This expansion could be complemented by diversifying the course offerings, including advanced modules to cater to a broader audience. Furthermore, launching a course on how to sell SEO as a service could attract a new segment of clients, empowering them to become service providers themselves.
An owner can also maintain momentum throughout the year by increasing the frequency of course launches. At the same time, increasing pricing is low-hanging fruit to boost the bottom line immediately. A buyer with a core understanding of SEO, personable nature, and sound digital marketing skills is poised to enjoy continued success and profitability.
Contact SellerForce today to learn more about this acquisition opportunity and its vast potential in the right hands.
Listing ID: SF221