6 Year eCommerce Instant Food Verticle – 99% Positive Amazon Rating – Great Growth Potential

Asking Price:
$325,000
Sales:
$314,464
Profit:
$35,803
Year Established:
2016
Multiplier:
9.07x

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SellerForce® presents a 6-year-old eCommerce business that has left their customers hungry for more. Based within the ever-popular instant food market, the company sells a variety of instant noodles, popcorn, and other delicious snacks at affordable prices. They have an Average Order Value of $29.64 through FBA and while they have 180 SKUs available across their storefronts, they have a total of about 500 in their catalog.

The company sells through both eBay and Amazon, with the latter being their most popular storefront among consumers. They’ve achieved a 99% Positive Rating based off over 500 reviews, and are established as a reliable means of buying snack foods in bulk. They also offer variety packs, letting customers sample different flavors without breaking their bank.

Despite their staggering number of SKUs, their management structure is very lightweight. The current owners require a mere 10 to 25 hours on the business, with their daily tasks consisting of warehouse management, shipping, marketing, and a number of other responsibilities. Many of these tasks, such as inventory management or photo editing, could be outsourced to new employees or freelancers, allowing the buyer to keep their workload at a minimum even as they scale the business.

Inventory is one of the best ways for the brand to grow upon purchase. As the company often runs out of their more popular products, buying more stock in advance would let them more easily meet demand. They could also add more stock to FBA, as doing so would let them add additional SKUs without worrying about warehousing.

The company could also build upon their existing products by adding more listings and variations, such as with their popcorn bowl products. Given that their noodle variety packs have been selling well, offering more would let them appeal to this consumer interest. Additionally, they could build an SEO campaign, optimizing their pictures and product descriptions to attract more attention.

The name of their domain opens up the possibility of expanding into new niches as well, which would serve as great new sources of profit. They could start selling a plant-based line of products, which, as an under-served market, would guarantee high demand and less competition. Alternatively, they could look to the cannabis niche, and dropship related products from their website. The company’s status as a snack provider would lend itself well to the latter market, as the “stoner” niche is often associated with snack food.

This acquisition is ideal for a buyer who knows how to take full advantage of a brand’s potential. They’ve built up a sizable catalog of high-demand foods, and thanks to their strong reputation in a malleable niche, there are many directions in which they could grow. With a promising future ahead of it, this company is sure to satisfy its buyer.

If you’d like to learn more about this deal, then contact the brokers at SellerForce today.

Listing ID: SF108

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