5 Year Evergreen eCommerce Brand | Award-Winning Silk False Lashes | $55 AOV

Asking Price:
$450,000
Sales:
$1,152,684
Profit:
$144,215
Year Established:
2019
Multiplier:
3.1x

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SellerForce® presents a real eye-catcher of an eCommerce brand and one that operates in a lucrative and highly evergreen niche. They specialize in high-quality, lightweight false eyelashes that are designed to enhance their users’ natural beauty while ensuring comfort and sustainability.

What sets them apart from their competitors are their proprietary Korean silk lashes, which are not only handcrafted and cruelty-free but durable and soft as well, with a natural look that helps them compliment their wearers’ everyday appearance.

Their product line includes various lash styles that cater to different preferences, from natural, subtle looks to more dramatic and voluminous effects, ensuring there they offer something for every occasion and eye shape. Despite being a relatively recent entrant to the category, the brand was recognized by Allure’s Best of Beauty as the best natural strip lashes on the market in 2022.

Many of their customers, recognizing this quality in their products, have happily returned to the brand to pick up new lashes, leading to a Repeat Order Rate of 40%. This, combined with their Average Order Value (AOV) of $55, has led to an average Customer Lifetime Value of over $150.

The current ownership spends 10 hours a week on operations. Their key responsibilities consist of ensuring campaigns are briefed for the month, managing the team for customer support and operations, and thinking of new ad angles and ideas. As the brand’s products have largely already been established, strategizing new methods to distribute the products to as many customers as possible has become a valuable task for the owner.

The brand has three employees outside the owner: a head of operations a graphic designer that both works in a full-time capacity, and a part-time media buyer.

A key part of the company’s marketing campaign is their SEO strategy, which has led to them being on the first page of their branded keywords and other high-volume keywords associated with their product. They also place emphasis on pushing consistent and organic TikTok content which transfers to Instagram reels, with their Instagram account having 60,000 followers, and their TikTok having about 160,000.

These strategies have led to a rate of roughly 40,000 visitors to their site every month, which, when combined with their paid Facebook ads, reaches 100,000 visitors per month. The popularity that the brand has enjoyed since their inception has set the stage for further growth in the future. The buyer could tap into their existing customer base and appeal to new potential buyers by expanding into other eye beauty products, such as mascara or eyeshadow.

They could also consider selling their products through new channels such as TikTok shop or retail for a larger reach, or reach out to celebrities for collaborations. The brand has already been successful with macro influencers in the past, making the potential for these partnerships very promising.

If you have your eye on this acquisition and the ways that they can grow, then contact SellerForce today for more details from our brokers.

 

Listing ID: SF276

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