SellerForce® presents a rapidly growing B2B company specializing in an Order Verification system tailored for online shops. This groundbreaking service has become indispensable to Shopify merchants who rely on PayPal for payments. Their software expedites payments, ensures delivery confirmation, and issues fraud alerts when necessary. This service is accessible through a Shopify app, with over 2,000 satisfied users. Their profitability has surged, thanks to an effective marketing strategy encompassing PPC ads on Google and video marketing across popular social media platforms.
Recent expansion includes a novel feature offering order tracking through a network of 1,100+ international couriers in partnership with the brand. This revenue model, based on user charges, holds significant scalability potential as the company reaches more customers and promotes upselling among its existing base of 960+ clients. High-volume shops are eagerly adopting this tracking service.
The value proposition of their products and services cannot be overstated. In the eCommerce landscape, trust is paramount, and a secure payment processing system is vital. With PayPal’s widespread trust and popularity (429 million active accounts, 29 million active merchant accounts, and 19.3 billion annual transactions), Proveway addresses this crucial need.
The current ownership believes that a buyer with a strong grasp of B2B marketing can rapidly scale this operation due to its stable foundation and immunity to seasonal sales fluctuations. Their monthly subscription plans provide a steady stream of recurring revenue, and their churn rate is impressively low at 10%.
Capitalizing on untapped digital marketing opportunities, the brand is primed for rapid expansion. With Shopify’s dominance in the U.S. eCommerce market, there’s a substantial growth opportunity for the owner through two innovative products that face limited competition.
Product Highlights:
- Launched in India three years ago, the company has shifted its focus exclusively to USD to USD transactions in the U.S., United Kingdom, and Germany.
- Pioneered software services that reduce fraud risk for eCommerce sellers by seamlessly synchronizing online order transactions with PayPal.
- Introduced a tracking feature that has boosted revenue, leveraging partnerships with 1,000+ international couriers.
- Pricing options include two basic plans, priced at $9.99 and $19.99, with a monthly charge per order.
- Ongoing software updates ensure optimal performance and user-friendliness, with a focus on educating the buyer’s IT team.
- Recent upgrades have enhanced the software’s speed and user-friendliness, making it 60 times faster than the original product.
Marketing Efforts:
- The company utilizes branded keyword Pay-Per-Click ads on Google to direct customers to the Shopify App Store.
- A robust video marketing campaign on YouTube and Facebook has attracted over 2,000 app installations, creating a solid foundation for future email marketing campaigns and upselling.
Future Expansion:
- The company aims to enhance product functionality, bolster its brand, and increase Customer Lifetime Value, which currently stands at $100.
- Potential for additional digital marketing initiatives, including social media campaigns, influencer partnerships, and SEO optimization.
- A vast market opportunity exists beyond Shopify store owners, targeting any eCommerce business that utilizes PayPal as a payment system.
Proveway has tapped into a thriving market, bridging Shopify stores with PayPal. The immense popularity of both platforms within the eCommerce sector signifies substantial growth potential. A creative B2B marketing-focused buyer can unlock further success in the years to come.
To explore the lucrative opportunities in eCommerce, contact Sellerforce today.
Listing ID: SF241
