A SellerForce® offering, this 100% eCommerce company has built up a loyal following for its high-quality Strength Training Equipment, giving this business a growing position in the lucrative Health & Wellness field. Founded by a coach with 15+ years of experience working with pro-athletes, this brand now successfully markets three proprietary, trademarked and no frills products. As an added bonus, the company offers customers a free eBook to download with each purchase.
Their SKUs are marketed primarily on the company’s Amazon platform and sell for an Average Order Value of $47.60. A fast-growing number of customers are discovering this shop. The brand is now getting 6,700+ page visits each month to their Amazon shop, which has a 93% positive Seller Rating. The company manages 475+ orders per month, which are conveniently DropShipped by the supplier so this business does not need to maintain inventory.
This is an enormously profitable vertical, and one that is getting stronger as the number of people who commit to a regular fitness regimen continues soaring. The global Fitness Equipment Market was valued at $16 billion in 2023 and projected to grow by 5.3% annually through 2030. This market experienced significant growth in recent years thanks to rising health consciousness among consumers, growing awareness of the importance of regular exercise, and rising disposable income.
This brand has demonstrated a skill for attracting like-minded customers. In addition to using Amazon PPC ads, they also post regularly on Instagram and YouTube to build brand awareness.
A highly automated business, the seller works as little as 5 hours per week running this company, focusing mainly on managing both the Amazon account and orders for manufacturing. The seller employs an experienced Sourcing Agent who handles communications with suppliers and a content creator, both contract workers.
With those contractors and Amazon managing daily tasks and customer service, there are clear advantages to acquiring this business. The new owner can focus on scaling the company in multiple ways, including increasing the number of social media posts being made, running PPC ads on social media, partnering with more influencers to enhance brand recognition, and expanding the number of products being offered. The seller has numerous ideas for new and complementary products that could be added.
Contact SellerForce today to learn more about this unique investment opportunity.
Listing ID: SF414
