SellerForce® presents a gym that’s part of a franchise with over 2,000 studios spread across 60 countries.
While 1,000 of those studios are in the US as of 2023, and roughly 500 are in Australia, they also have locations in South America, Asia, Europe, and Africa. Launched in 2011, they were ranked as the fastest-growing fitness franchise in the US in 2021, and one of the fastest globally. There are currently 37 F45 franchises in the Houston, TX market.
The franchise’s growth has been bolstered by their strategic position in the 7th largest market in the US, and as consumers grow more aware of the importance of maintaining good health and fitness, they will likely continue to see a rise in demand. Their reputation has also flourished in part due to movie star Mark Wahlberg currently serving as the chief brand officer for the franchise, which adds to their credibility and overall notability.
Their playbook comes with a suite of technology tools that includes a franchise-branded app, integrated heart monitor, patented monitors, and access to a franchise-branded radio station.
The gym has an existing membership base of over 200 members, which will create a consistent revenue stream for a buyer to enjoy. Their customers are billed membership dues every month, and they generate additional income through merchandise sales. They have an Average Order Value (AOV) of $180 and a Customer Lifetime Value (LTV) of $1,100. The brand’s marketing is done through ads on social media.
The brand already has a management team in place, with 11 personal trainers on staff, 1 head trainer, and 1 admin. The gym offers 5 classes on weekdays and 2 classes on Saturdays and Sundays, with each class being run by 2 of their personal trainers. The head trainer is responsible for managing their trainers’ schedules. The brand’s polished operations mean that a buyer can take an absentee or semi-absentee role if they wish, enjoying the passive flow of income with little work needed on their part.
However, if a buyer is looking to take a more active role, they could grow the gym through various scale opportunities. They could, for instance, begin selling a variety of nutrition products to appeal to their customer demographic and implement personal training services. They could eventually raise their prices for additional income and reach out to new and fast-growing residential developments for cross-marketing and visibility to new tenants.
This deal provides an excellent opportunity for a buyer to acquire a low-maintenance gym with a stable flow of revenue. A new owner could step back and let the gym continue to run for easy hands-off revenue or take the initiative to scale this acquisition for even stronger profits and a larger customer base.
If you’re interested in purchasing this flexible brand, please contact SellerForce today for more information from our brokers.
Listing ID: SF384
