SellerForce® presents a lead generation brand that has, since their 2008 launch, flourished into a comprehensive list of insurance services for clients based in California: more specifically, the Southern California and San Diego County regions.
One of the brand’s best assets has proven to be their ability to consistently generate high-quality leads through their website. Most insurance leads bought from traditional lead sources have an almost zero closing ratio, which leads to agents having to play a stable of salespeople to call and close them and spend thousands of dollars for high amounts of low-quality leads.
This brand’s listings, however, are entirely organic, high-quality, and have a 30% closing ratio for products with an extremely high stickiness. They see over 1,000 leads per year, with their Average Lead Value being $3,000, and their Customer Lifetime Value sitting between $2,000 and $5,000.
50% of the company’s total income is generated directly from their website through its organic and content-driven traffic and minimal hosting costs. This website, which has been established on Google since 2010, features over 50 original P&C-related blog posts, which have driven their substantial SEO ranking and fueled their natural growth rate.
A buyer could grow this brand by furthering their organic marketing tactics, boosting the number of leads they generate. They could approach this by writing more insurance-related blogs, either through the utilization of ChatGPT or by hiring official writers.
Another option for their long-term growth would be to expand to North California and, from there, across the nation. Their strategies for success could be replicated across new regions, giving them a larger pool of potential leads to draw upon and giving them access to new opportunities they wouldn’t have otherwise.
This established acquisition has steadily climbed throughout the years without the need for any paid advertising, offering an excellent framework for a buyer to work with. Their operations are also entirely remote, with current ownership requiring 35 hours a week to run the entire business.
If this deal has caught your eye. then please contact SellerForce for more details from our brokers today.
Listing ID: SF310
