A SellerForce offering, this Apparel focused retailer, woven into a highly versatile company model, is one of a kind. Following a dropship, print-on-demand system that focuses on geo-targeting specific cities, they’ve built excellent caliber in advertising products that represent customers’ hometowns to a “tee”. This flexible model allows for an extensive line of customizable apparel items like t-shirts, hoodies, tank tops, crewnecks, and long sleeves. They even offer universal designs that are easily applied to each city with no inventory storage needed. There’s truly something for everyone with this brand, and after accumulating nearly 75,000 monthly website visitors, this is a highly desirable niche market to occupy with tourism beginning to bloom and the holidays right around the corner.
Stirring substantial sales through their own website for the last year, they’ve become a front-runner within their sector almost overnight. A key contributor to this triumph has been significant time invested into optimizing ad-spend. With this well-tested and established strategy, this business has seen satisfying return on its advertisement budget:
- Facebook/Instagram: 87% of Revenue (2.6 ROAS)
- Additional paid presence on Snapchat, Google, and TikTok
- Google: 5% of Revenue (12.32 ROAS)
- SMS: 3.3% of Revenue (14 ROI)
- Email: 2.8% of Revenue (7 ROI)
Their average order value currently stands at $45, and they possess the means to comfortably fulfill around 100 orders each day.
With recurrent rollouts of fresh and unique collections, they’ve mastered the art of driving urgency through product scarcity, often reaffirming to customers that if they see a product they like, they shouldn’t hesitate, it may be the last time they can ever get it.
This preserved sense of urgency in its clientele, along with strong ties with their manufacturer and fulfillment center, has allowed them to outperform their limited competition within the industry. Leaving all sourcing obligation to this center, they leverage expert design and virtual assistance teams to efficiently upload and advertise a high volume of SKUs at a time to keep up with this model. This strategy concedes for quick market penetration and has led to momentous revenue return within their first 8 months of launching.
After developing a proven front-end marketing strategy used to generate superlative sales numbers across multiple ventures, its owner and sole stakeholder has the fortified wisdom ready to pass on to an inquisitive buyer.
This insight, along with the brand’s infrastructure, production and fulfillment, design team, as well as its customer service team, will be passed on to the acquiring party and situate them for determined success.
Scale can easily be administered with the addition of new or smaller cities to their roster, some unique to the rest of the country, opening them up to a niche consumer group to market to. Expanding their ever-rejuvenating product line to include other souvenir items like hats, cups, mugs, or tote bags could drive consumer interest considerably and ultimately boost sales.
Given all of the promising sales opportunities B2B inhabits, this company could extend beyond the current success of its growing Shopify site to include marketing to local souvenir shops in different cities, airports, and other transport hub gift shops.
Flaunting an online presence to be admired, this business could easily enhance their online marketing practices and increase exposure even further. Brand partnerships with influencers who have found popularity within their respective regional areas would broaden their customer base to new audiences. Frequent product posts to Instagram, Facebook, and Tik Tok would cement their social media presence substantially, aiding in their supplementary PPC ad rotation.
Word-of-mouth marketing could also be established through localized design competitions that give people the chance to submit their own designs to be used on the site with new product drops.
Rocking a seamlessly adaptable business model with proven return in revenue, as well as an invaluable infrastructure guaranteed to warrant success to any incoming buyer – this rare opportunity is fitted for sizeable growth across a multitude of highly lucrative sales channels.
Listing Number: SF33