Seller Force® presents a luxurious eCommerce company that truly recognizes the value behind the enhanced customer experience and attentive market research and folding those elements together into one dynamic brand dedicated to providing the highest quality linen and towel sets to come across the current market. Fairtrade, eco-friendly, and ethically sourced, this Award-winning Amazon retailer has established critical acclaim for not only its opulent design but its environmentally conscious sourcing practices. After building up an adherent fanbase and possessing a trademark that permeates across two all-encompassing market spheres (US and UK), this business is perfectly poised for market expansion — even setting its sights on occupying one of the largest European markets for anchored revenue streams.
Operating in a heavily utilized and multi-functioning industry, the evergreen nature of this market ensures no sign of depreciating value. The global kitchen and bath towel market is expected to reach a value of $20.9 Billion by 2026, exhibiting a healthy CAGR rate of 6.5%. As urbanization, inflating incomes, and improved standards of living increase, many are spending excess funds on home care items.
In addition to residential consumer demand, the expansion of the hospitality sector is also a driving force for increased market value. The rising demand for high-quality bath towels from hotels, resorts, and spas provides plentiful scaling opportunities for this company, promoting satisfying, long-sustaining vendor ties. There has also been an increasing interest among consumers in organic and eco-friendly kitchen and bath linen products as impending climate concerns continue to arise.
Reveling in the exclusivity afforded to them by only selling their own private labeled products, the business has developed an excellent reputation amongst customers for its advanced line of proprietary offerings. Providing durable dish and tea towels for the kitchen and their notoriously plush bath towels for the bathroom, they’ve received a stellar 4.9 Sellers Rating accumulated from more than 6,500 reviews on Amazon.
Such high esteem can be attributed, in part, to their affinity for market research. After conducting a thorough market analysis of current demand for products similar to their own, they’ve identified how they could noticeably differentiate themselves from the competition and provide superior value to the customer.
This keen sense of self-awareness as a business has aided them tremendously over the last six years since its founding in 2016 when they first introduced their products to the Amazon marketplace. In addition to their unique look and style, their towels are noteworthy for being organic, sustainable, and made from 100% natural cotton. The method by which the company ethically sources its assets is as much a part of their story as the look of each SKU.
While their kitchen and tea towels represent the bulk of sales, they’ve begun driving product diversification by adding bedroom linen and duvet covers to their extensive collection of trademarked products, making them a key player in home furnishing consumer spaces. Known for their luxury appeal and feel, these are products that customers will be willing to invest in without hesitation.
Each of their SKUs bears Amazon Prime benefits and they experience no seasonal factors to their sales, which remain steady year-round. Despite a modest average order value of $26, their sales amassed upwards of $830,000 in gross revenue last year.
The company also bears the advantage of contracting with a manufacturer based in a country with the largest export of cotton textiles. With fulfillment executed conveniently through Amazon, business operation is seamless and ample time can be spent on perfecting their $40,000 worth of inventory. Each shipment is skillfully coordinated through Amazon’s FBA warehouses, with an excellent turnaround time of 72 hours for replacement or lost packages. Packaging is purposely made attractive with the use of poly bags and an insert card, enhancing the customer buying experience.
Sustaining a distinguished brand such as this, with tasks that include product management, supplier and logistics management, and adjusting PPC campaigns, are the highlights of weekly operation for its sole proprietor. They employ one part-time administrative assistant who handles all customer service inquiries.
Having cultivated a strong clientele in the United Kingdom and North America, they’ve attracted some impressive customer demographics. The company caters to a diversified audience of various age ranges and socioeconomic statuses, many known to be embroidery and craft enthusiasts. The hospitality industry also accounts for 5-10% of their clientele, a favorable feat for a acquisition of this size. Reporting a more than 50% customer retention rate, reflected in their customer feedback on Amazon, they’ve also been frequently cited in consumer review articles for offering the “Best Dish Towels” and the “Best Kitchen Towel Sets.”
What’s equally as impressive is that the fact they’ve achieved all this without investing in tedious marketing techniques such as the use of social media or email marketing campaigns. Their marketing has consisted of running PPC ads on Amazon, which has done more than well expanding their customer base.
Now, that doesn’t mean one should simply throw the towel in when it comes to scaling — the options are simply endless!
Ready to launch into additional markets in the European Union (especially, Germany), Japan, and Australia, consumer interest would be enlarged considerably if the company tried their hand at a more robust digital marketing campaign. Utilizing popular social media platforms and establishing a more aggressive posting schedule would invite organic traffic to their website. The same can be said when implementing direct email campaigns to their growing list of customers who register on their site. Electronic discount coupons for returning customers are the perfect incentive for maximized repeated order rates.
Coming off of the spoils received from their Amazon store, the business can easily begin transitioning sales to their already existing site. This action, extending their reach even further, would give customers multiple access points to their products and potentially double their overall revenues.
Current projections have them expected to experience a 17-20% growth rate in the coming year as they begin selling established and incoming products to new markets, a prospect a new buyer would want to get on board with sooner rather than later. As sales intensify, the opportunity exists to design complementary items that encourage cross-selling like bathrobes, aprons, and oven mitts, even moving further to partner with big box stores like Walmart or Target.
So, what do you get when you cross sustainability with high-quality products and a dash of market metrics? A top-selling eCommerce retailer that has seen trackable growth in all three areas: revenue, customer base, and its repeat customer rate.
These are all key indicators that this is a rare opportunity for a buyer ready to weave themselves into the fabric of an immensely lucrative industry.
Listing Number: SF35
