A SellerForce® offering, this eCommerce company is growing rapidly marketing DIY tools in their native England on Amazon.Uk. Now close to its third year of operations, the company’s profits have started to increase sharply as its SKUs become better known among Amazon users.
This brand is a registered trademark in the U.K., and the DIY tools they market have their designs registered there. No competitor can sell any of their products without the company’s authorization, so this company effectively beats out the competition by marketing products exclusive to its brand.
Those tools, which include cleaning brushes, silicone removers, and work gloves, are enjoying rising sales, and the company has found additional success by bundling products and selling three tools in one package.
With an Average Order Value of $7.66, the company has started to connect with a growing number of customers at a time when the DIY movement is gaining steam. This market, now valued at $762 billion and projected to grow by 4% through 2027, is soaring as more people start home renovation projects.
In the past few years, online sales have become the fastest-growing channel for home improvement tools and remodeling components.
This brand is riding that wave in the UK, and customers like what they are getting. The company has received 1,000+ reviews on Amazon. A smart digital marketing campaign has enabled the company to drive sales higher. The company runs PPC ads on Amazon, while also boosting organic traffic by social media campaigns that have brought them 10,000+ followers. The company has also invested in an SEO program that uses keywords that people are searching for in the DIY vertical.
Their organic traffic continues rising, and they now average 7,200+ unique monthly visitors to their platform.
A significant benefit for the buyer of this company is how turnkey it is. Most of their daily functions are managed by Amazon, including shipping and customer service, while the brand’s inventory planning and PPC campaigns are managed by a private agency.
The new owner could focus on scaling this company, and there are multiple ways of successfully doing that. That could include a global expansion with sales marketed to the European Union nations and the U.S., and adding their listings to sales platforms besides Amazon.
The new owner could also launch an influencer campaign on the brand’s social media accounts to boost customer engagement.
Contact SellerForce today to learn more about how this DIY brand is ready to take its successful formula in the UK to a much wider global audience.
Listing ID: SF325
