SellerForce® presents a 17-year-old eCommerce brand that encourages their customers to embrace their unique qualities with vibrant and eye-catching designs. The company’s private label product roster, which includes wallpaper, shower curtains, and t-shirts, features copyrighted artwork from a portfolio with thousands of designs. They have an Average Order Value (AOV) of $30 and their sales channels include Etsy, Shopify, and Amazon, with Etsy making up most of their sales.
The company found their niche by taking their love of animals and nature and applying them to their apparel and home decor products and have chosen to partner with the African Wildlife Foundation to tie into that theme. This move has put them in an excellent spot to appeal to increasingly environmentally conscious consumers, broadening their potential consumer base.
Their products are handled exclusively through a print-on-demand model, which saves them the time and resources that managing a warehouse would require. They work with 4 factories, 2 based in the US and 2 overseas, and all orders are delivered within 1 to 2 weeks of being ordered.
The brand currently has no paid marketing to speak of, and have, for the past 2 years, been running completely organically, with 10,000 followers on their Instagram account. This marketing strategy brings in an average of 12,000 visitors to their website every month.
Current ownership requires less than an hour per week to handle any custom orders that come their way, with their part-time employee spending 4 to 5 hours per week handling customer service and inputting orders into their printing system. This light workload will allow the buyer a flexible schedule and ample time to pursue the various scale opportunities available to the business.
The first strategy a buyer could explore would be to improve on their current marketing campaign. Their administrative costs are at a minimum, and as they have had incredible historical success with advertising, investing in stronger marketing would likely propel this brand’s revenue to greater heights. They could license artwork, as copyrighted designs see high demand, and add to their SKU roster by seeking out other products that could feature their proprietary designs.
The company could bolster their Amazon storefront by building inventory for Amazon FBA, which would diversify their revenue, improve their profits, and strengthen their reach within one of the largest eCommerce platforms in the world.
This acquisition has encouraged their customers to express themselves with their distinctive designs, which, combined with their passion for animals and nature, have allowed them to carve out a unique niche for themselves over the nearly 2 full decades since their launch. The right buyer could take advantage of brand’s potential and lightweight workload to bring them to dizzying new heights.
If you’re interested in learning more about what this deal has to offer, then please contact SellerForce today for more information from our brokers.
Listing ID: SF327
