Stable Recurring Revenue – SAAS – Customer LTV $25K – Highly Scalable

Asking Price:
$309,000
Sales:
$137,008
Multiplier:
2.88x
Earnings:
$107,107
Year Established:
2004

SellerForce® presents a healthy SaaS digital marketing agency that has operated within the fitness industry for nearly 20 years. Their audience is made up of all sorts of exercise entrepreneurs, from the owners of gyms and health clubs, to martial arts studios and other health enthusiasts. They work these business owners through the process of generating organic traffic, creating a stable flow of qualified leads, and keeping their own customers returning again and again, as well as other steps for a successful brand.

Though the company is one of the top mentors of their field, they have kept their operations straightforward enough that the buyer will be able to seamlessly step into the driver’s seat post-transition. The foundation of the business is centered around the advice they give clients on how to improve, or even create a reliable organic marketing campaign. They assist clients with the sales process, teach them how to convert people with even a passing interest in exercise into recurring customers, along with other necessities for organic traffic.

To make their services more convenient for clients, the brand also provides a portal through which they can manage appointments, and do automatic follow-ups if their customers no-show or cancel. The company also possesses a vast library of content that their subscribers can access, which features exclusive videos and articles to keep clients staying on board for some time.

As they have worked within their niche for 19 years now, they have become known within the fitness entrepreneur community as one of the best businesses to look to for help. Most of their clients stay on for 5 years or longer, with each client providing an average revenue rate of $395 every month. This has led to the company having both a total average monthly recurring revenue rate of about $10,600, along with a lifetime customer value of $24,895. Outside of their strong revenue stream and customer loyalty rates, the company has also seen no negative reviews at all since their launch, revealing just how well-received all their services are.

They have also worked diligently to reduce their operating expenses over the years, and have managed to whittle them to about 26% of their total revenue. Additionally, the owner only needs to spend 10 hours per week on management, which are spent on marketing efforts, bookkeeping, and the oversight of their existing accounts. Their website has also been optimized with time, and has held Google’s top position for “health club marketing” for over 15 years.

The US health and fitness industry is also looking very promising in the future, which is good news for this business. The market was valued at $33.25 in 2021 alone, with 39% of all Americans having gym memberships. It is predicted that, by 2028, it will have grown at a staggering rate of 171.75%, and will have reached $434.74 billion total, thanks to the influx of consumers expected to join the market within the next several years. As more customers explore their interest in the industry, their services will likely be in high demand among those looking to capitalize upon the wealth of growth.

Though the company has a phenomenal marketing strategy as is, made up primarily of organic traffic and PPC, they could see far more clients by investing in a thorough advertising plan. Not only that, but a new and improved plan could catch the attention of previous clients, and encourage them to return to the company’s services. A fitness-centered newsletter would also be a great idea, as it would provide their over 1,300 email subscribers with any relevant news that might occur, and encourage a stronger sense of brand loyalty.

In the past, they have seen clients from several other time zones, which means that proper international expansion may be worth pursuing. The company has seen the most interest from Australia, the EU, and South America, meaning that targeted campaigns in these regions would likely flourish. Their track record of global sales means that the sky is the limit in how far they can expand.

If you’re looking for a reliable, easily scalable veteran that’s based within a valuable niche, then look no further. Contact SellerForce today for more details on this excellently structured offering.

Listing ID: SF128

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