A SellerForce® offering, this 23-year-old, SBA Pre-Qualified company has become renowned for providing manual orthopedic physical therapy of the highest caliber.
They specialize in spine, shoulder, wrist, hip, knee, ankle, and foot pathology and treat many physicians, lawyers, politicians, and their families, as well as professional golfers and footballers.
The experienced team targets pain specialists, orthopedic surgeons, spine surgeons, large conglomerates of multispecialty medical clinics, and military/VA physicians.
Astutely, management focuses on the highest-paying PPO insurance companies when recruiting their doctors and patients. Currently, it does not accept HMOs, except when testing to see what reimbursements are available with those HMOs.
They also do not accept Workers’ Compensation patients or other substandard carriers in order to maintain the highest revenue streams. As a result, the business has consistently achieved annual revenue of over $1 million with healthy margins.
Aside from the owner occasionally visiting medical offices, minimal marketing is performed, given the company’s longevity and excellent reputation. Instead, patients do most of the marketing via referral.
Furthermore, the practice boasts a repeat patient rate of between 30% and 50%, with many returning three, four, or more times with new issues that must be addressed, indicating high satisfaction and results. This approach virtually eliminates acquisition costs and keeps operating expenses to a minimum.
A diverse range of patients, from three to 100 years of age, frequent the rooms. They usually carry two insurance companies covering their needs. The team receives an average of 265 weekly patient visits at an $80 Average Order Value.
Additionally, they had 659 patients referred to them by 160 physicians in 2023. Sales remain strong throughout the year, with an uptick in summer. A motivated buyer can pursue various avenues to boost top and bottom-line growth and realize a healthy return on investment.
An aggressive digital marketing strategy is low-hanging fruit and can capture a new audience that may be unaware of the practice. Additional efforts, whether in person or online, can be expanded to outlying regions.
Another approach worth considering is opening adjacent offices, particularly in two areas identified by the existing owner. Finally, monetizing the range of stocked products, including massage tools, balls, and belts, would increase the bottom line.
A motivated buyer can pursue various avenues to boost top and bottom-line growth and realize a healthy return on investment. An aggressive digital marketing strategy is low-hanging fruit and can capture a new audience that may be unaware of the practice.
Additional efforts, whether in person or online, can be expanded to outlying regions. Another approach worth considering is opening adjacent offices, particularly in two areas identified by the existing owner.
Finally, monetizing the range of stocked products, including massage tools, balls, and belts, would increase the bottom line.
Contact SellerForce today to learn more about this acquisition opportunity.
Listing ID: SF300
