Proprietary Design Outerwear Fashion – $185 AOV – 50% Gross Margin

Asking Price:
$485,000
Sales:
$485,229
Multiplier:
6.84x
Earnings:
$70,855
Year Established:
2006

A SellerForce® exclusive offer, this business was created in 2006 as a women’s fast fashion brand with over 100 retailers. One of the owners was a pioneer in the snowboarding industry and, through the years, continued to explore fabric technology. In 2011, the brand quietly combined these two worlds, launching its first two weatherproof fashion jackets. These were jackets any “it” girl would want to wear. However, unlike others, these had a twist; they were windproof and waterproof. Two years later, a small collection represented the bulk of sales. Most recently, in 2015, management moved away from streetwear to focus solely on modern, fashion outerwear that could function as well as the best camping jackets but with a city look. That same year the men’s label was created, achieving great success.

The idea behind the brand’s angle is that customers don’t have to look as though they’re going camping to stay warm and dry. This has been proven repeatedly over the years as the niche brands have had excellent press coverage, and popular indie music bands and singers have regularly been spotted sporting the apparel.

Today the company continues to push boundaries with new products, and best sellers include waterproof fashion hoodies and urban commuter jackets. Additional products include bags and waterproof dog jackets. The proof is in the pudding, with 100% customer satisfaction and less than a 0.5% product return rate.

Styles and fabrics are made with different weights for different climates and temperatures. The customer base is broad, with ages ranging from 26 to 70. However, the most popular demographic and age segments are suburbia stay-at-home moms and big-city ladies in their 40s and 50s. The brand also serves downtown commuters and people that like to travel.

Products are sold exclusively under the two brand names. All are designed and developed from scratch with the assistance of the company’s Asian-based suppliers. 80% of sales are made via the company’s websites, with the remainder coming from wholesale and QVC. Pre-pandemic wholesale accounted for around half the revenue, and the company is confident in developing that channel again. Numerous fashion boutiques, outdoor retailers, and airports have stocked and sold the outerwear.
The websites, built on Shopify, are easy to navigate, contain detailed product descriptions, and are full of well-shot images.

Expansion opportunities are endless and can be accomplished through various means. An aggressive social media and Google Ads campaign with increased and focused ad spending is low-hanging fruit. Furthermore, an astute influencer marketing drive would likely boost revenue tremendously with an excellent return on investment. Implementing SEO is also an incredible opportunity to increase traffic, as the brand has very little competition.

Selling on additional eCommerce channels presents perhaps the most significant opportunity. A well-managed Amazon account could double or triple sales quickly and ready the business for international expansion.

This company is a diamond in the rough with immense potential under competent management with working capital.

Contact SellerForce today to learn more about how appealing this acquisition opportunity is.

Listing ID: SF107

Other Businesses For Sale

Available
Tech Platform for Transport Operators & Schools | Platform Includes a Web App & 3 Mobile Apps | $9,000+ Monthly Recurring Revenue from Clients | Tremendous Scale Opportunities
SellerForce® presents a proprietary technology company that offers parents and guardians something truly invaluable: the peace of mind in knowing that the child has made
Asking Price:
$312,000
Profit:
$104,000
Available
eCommerce Shoe and Apparel Brand for Men & Women | Innovative Paid Media Strategy Drives Profit Growth | $61 AOV
This DTC eCommerce brand specializes in apparel and footwear for men and women. The DropShipping model enables the company to offer a broad range of
Asking Price:
$135,000
Profit:
$73,696
Available
Ecommerce Jewelry Brand - $55 AOV - 30% Seller Financing - Includes $50k of Inventory
A SellerForce® offering, this eCommerce Brand sells fashionable stainless-steel jewelry concentrating on water and tarnish-resistant products. Sales are driven by the company’s Shopify-built website, which
Asking Price:
$120,000
Profit:
$41,000

Other Businesses For Sale

Available
Tech Platform for Transport Operators & Schools | Platform Includes a Web App & 3 Mobile Apps | $9,000+ Monthly Recurring Revenue from Clients | Tremendous Scale Opportunities
SellerForce® presents a proprietary technology company that offers parents and guardians something truly invaluable: the peace of mind in knowing that the child has made
Asking Price:
$312,000
Profit:
$104,000
Available
eCommerce Shoe and Apparel Brand for Men & Women | Innovative Paid Media Strategy Drives Profit Growth | $61 AOV
This DTC eCommerce brand specializes in apparel and footwear for men and women. The DropShipping model enables the company to offer a broad range of
Asking Price:
$135,000
Profit:
$73,696
Available
Ecommerce Jewelry Brand - $55 AOV - 30% Seller Financing - Includes $50k of Inventory
A SellerForce® offering, this eCommerce Brand sells fashionable stainless-steel jewelry concentrating on water and tarnish-resistant products. Sales are driven by the company’s Shopify-built website, which
Asking Price:
$120,000
Profit:
$41,000