A SellerForce® offering, this eCommerce Brand has carved a niche in the iSUP market and garnered a devoted following by offering affordability without compromising quality and reliability, unlike many competitors.
Sales are primarily made on Amazon, complemented by eBay, Walmart, and the company’s Shopify store. The owner has collaborated with one of Europe’s most prominent Inflatable Stand-up Paddle Board brands, which has sold over 40,000 units. He imports identical products from Asia and markets them in the US under a different name.
Therefore, the brand gains design, manufacturing, and sourcing expertise that has been streamlined by a large company with significant resources, making it difficult for others to replicate or compete.
The catalog, comprising six boards, caters to beginners, recreational users, and intermediate and high-performance paddlers, achieving a $243 Average Order Value. The price point and quality are attractive to prospective customers yet still attain exceptional margins.
Those customers typically comprise 25 to 40-year-olds across genders, many in middle-income families that enjoy outdoor sports. B2B sales account for 24% of revenue, diversifying income streams.
The business stocks all products and maintains approximately six months of inventory. An average of 20 units are sold and dispatched monthly from a compact domestic warehouse.
The owner endures a light workload, dedicating only 10 hours weekly to the business. He focuses on growing sales and is assisted by a part-time Amazon specialist.
Aside from SEO and PPC, minimal marketing is performed, presenting an enormous opportunity for a buyer with digital marketing expertise to quickly boost top and bottom-line growth by implementing a comprehensive and aggressive strategy.
Replicating successful outcomes in Europe, efforts such as influencer collaborations and building a robust social media presence could yield swift and fruitful results. Additional avenues worth exploring include expanding the product line into inflatable kayaks and adjacent SKUs to attract a more expansive audience.
The global market was valued at $395 million in 2023 and is anticipated to expand at a healthy CAGR of nearly 9% until 2030. The activity is quickly gaining popularity among all age groups worldwide.
Subsequently, this business is an ideal platform for an ambitious buyer to ride the wave of demand and attain a significant return on investment.
Contact SellerForce today to learn more about this exciting acquisition opportunity and its vast potential in the right hands.
Listing ID: SF301
