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SellerForce® presents an independent health insurance brokerage firm that has been operating for over 20 years in the state of Nevada and has the customer loyalty to show for their experience. Since 2000, they have been keeping their clients supported with vital insurance types such as Health (Group and Individual), Dental, Vision, Long Term Care, Long Term Disability, Short Term Disability, Individual and Group Life Ins.
They are a stable and reliable source of income for their owner, and the nature of the business and their operations means that, while the buyer will require a Health Insurance License, they have the freedom to choose their preferred work location. Their operations are structured to require low touch and time commitments, with the current ownership working 20 to 25 hours a week selling and administering accounts.
These traits, alongside their low overheads and high margins, make the brand an ideal pick for a buyer looking for a more hands-off and adaptable addition to their portfolio. One of their biggest selling points, however, has proven to be their recurring revenue model, which makes excellent use of their dedicated client base.
Many of these clients have long-term contracts with the brand, with their average contract length falling between 10 to 20 years. Nearly 100% of their clients renew after their initial term, making for exceedingly strong renewal rates.
The backbone of the brand’s current marketing strategy has been through word of mouth and referrals, leaving ample room for them to grow by implementing additional advertising tactics. They could start putting together an email database that would allow them to stay in touch more easily with their clients, or run paid ads on Google, Facebook, and other high-traffic websites.
Other useful tactics include increasing customer prospecting activities, establishing branding and a logo to improve their brand recognition, and improving upon their existing website. An improved website would also open opportunities to implement SEO keywords, a blog, and other strategies to bolster their organic growth rate and brand image.
This seasoned brand has already built up a solid foundation through their dedicated, long-time client base, and would benefit most from a buyer who knows their way around branding and digital marketing strategies. The seller is willing to provide training and transition assistance as needed, and with the acquisition of the appropriate Health Insurance License for the region in which they operate, the buyer can quickly set to sculpting the brand to run wherever and however, they best see fit.
If you’re interested in learning more about this healthful deal, then contact SellerForce today for more details from our brokers.
Listing ID: SF287
