A Seller Force offering, Steam & Sauna is an online store selling saunas, steam showers, and residential spa units within the price range of $2K-$6K each to customers throughout the United States through product listing ads on search engines.
The company is an authorized dealer and retailer for a myriad of the top wellness sauna brands across the world such as, Thermasol (USA), Health Mate (USA), Sunray Sauna (China), Enlighten Sauna (China), Maya Bath (China) and Dundalk LeisureCraft (USA). Each of these lucrative suppliers have offices and warehouses in the USA that lend themselves towards impactful drop shipping practices. With a powerfully optimized selection like this, the business stays easily ahead of their competition.
The current owner only works approximately 5-10hrs/week primarily answering phone calls, responding to email/inquiries, emailing customers newly added to the website list, answering live chat questions, adding products, editing pricing, and placing orders.
There is a massive opportunity here for expansion through other sales platforms such as Walmart, Etsy, Target, and eBay and Amazon as they are currently offering their products exclusively on their own Shopify site.
An incoming buyer could also leverage an expansive marketing plan. With an astonishing AOV of $2900, it wouldn’t take long for sales to double and triple with a more robust marketing plan. Currently the owner relies exclusively on PPC and this product would do very well with social media marketing using product images, videos, and influencers. Furthermore, a buyer with a bit of marketing knowledge could run Facebook/Instagram ads and Google ads to drive traffic to a squeeze page, capture an email, provide a discount, and then provide a link to the site.
Another avenue for quick expansion would be to offer complimentary products and services in the sauna and steam shower vector like bathroom accessories, towels, luffas, etc. The new owner can greatly benefit from affiliate network and connect with sellers of sauna repair services and complimentary products, like hot tubs for example, without incurring any of the burden of holding inventory or requiring any additional working capital.
A strong category leader in the booming industry of saunas for health and wellness, this company carries top-of-the-line brands that drive incredible revenues and growth. An incoming buyer will gain the unshakable sales agreements and limitless potential that this company has developed along with the bandwidth to make that growth happen.
Listing Number: SF17