A Seller Force offering, this is a fully established baby apparel and products company that sells entirely handmade items such as bows, pacifier clips, bibs, and collars. With 5 solid years of success under their bibs, this company makes all their items exclusively and in the USA. Offering 290+ SKUs, this business has developed a vast community of committed customers. On top of their strategic direct-to-consumer offerings, this target currently works with more than 602 registered wholesalers and an incoming buyer could expand this program further to gain rapid and reliable traction.
The new owner of this company can build on their powerful contact database of more than 150,000 social media followers and 8,000 untapped email contacts to drive monumental sales growth. Additionally, implementing retargeting campaigns and PPC placements on sales platforms as well as search engines and social media could dramatically expand brand awareness and conversion. Another way to greatly increase the profitability of this business is through industry relationship development. For example working with a well-known baby formula company, mommy blogger, or nursery furniture brand could skyrocket overall revenue.
Expanding further, this company could benefit extensively from diversified sales channels. At the moment, this brand sells only through their own website where expansion onto Amazon.com, Etsy, Target.com, and other baby product hubs could massively and seamlessly scale profitability. Additionally, these sales avenues could lead to more effective shipping practices such as Amazon FBA and Prime options.
Operating on a 100% inventory model and carrying an AOV of $60, this highly promising company drives jaw dropping sales. Capitalizing on the vast options provided by this brand, the incoming owner could bundle offerings by aesthetic and other factors to create fantastic gifts for new parents as well as fun additions to any baby’s closet. Utilizing dynamic designs, this brand’s offerings are reversible for double the trendiness and usability. Utilizing this compelling features such as these, this company has built a reputation for themselves across the industry for creativity, quality, and fashionability.
Responsible for customer service representation, supply chain management, product design and development, order fulfillment, and social media posting, the current owner of this company spends up to 8 hours each week on this business. Working with a freelance bookkeeper as well as 4 part time product creators and a singular part-time fabric cutter to produce all inventory items. As this business grows, a VA may be necessary to keep ownership involvement at a minimum.
A homemade, family-built brand, this baby brand has been developed over 5 years to deliver phenomenal results. From expansion pathways in marketing and B2C offers to wholesale opportunities and retail partnerships, this brand has tremendous potential. With a high Average Order Value of $60, more than 290 SKUs and unlimited opportunities this company is a proven and promising acquisition for any business-minded buyer.