eCommerce Brand | Grief & Sympathy Gift Boxes | Proprietary Designs | Omnichannel | 20% Repeat Orders

Asking Price:
$240,000
Sales:
$242,000
Profit:
$109,350
Year Established:
2020
Multiplier:
2.2x

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A SellerForce® offering, this eCommerce company curates and exclusively designs grief gift boxes and support items for those grieving and others wishing to help friends, family, or colleagues navigating difficult times.

The owner created this business after a profound loss of her own. She found few condolence options other than flowers to send to those experiencing severe grief over a loss. Subsequently, she created unique, proprietary products sourced from a group of vendors that have signed non-disclosure agreements. The market for these products is not seasonal, and revenue is steady all year. Sales are made through Etsy and the brand’s Shopify website, with no supplier or customer concentration.

The company achieves a $57 Average Order Value and healthy net margins, with little to no direct competition in this space. Products are sourced domestically in the US, as well as in India and China. Inventory is kept to a minimum, and stock is ordered as necessary, with short lead times contributing to optimal cash flow. Between 10-30 orders are dispatched daily from the company’s 225-square-foot workshop.

A fulfillment center is available to take on this task should a buyer wish to reduce the workload further and maintain an entirely remote operation. The founder requires no employees to run the business, dedicating approximately 20 hours weekly. Primary tasks include customer service, inventory management, and picking and packing orders. A part-time employee or assistant could take on many of these tasks for an owner seeking a more passive role.

The business has succeeded with very little marketing, relying on organic traffic, referrals, and repeat purchases to attract customers. As a result, there is enormous potential for a buyer with digital marketing expertise to boost sales dramatically. Implementing paid social media and search engine advertising is low-hanging fruit for immediate growth, especially considering the lack of competitors in the niche.

Expanding channels, to Amazon, in particular, would facilitate reaching an enormous global audience. Launching a subscription box is an enticing avenue worth exploring to obtain recurring revenue, reduce customer acquisition costs, and boost lifetime value. Entering the corporate gifting space is another lucrative prospect, as is developing partnerships with care professionals.

Introducing new products that customers have repeatedly requested could vastly increase the prospective customer base. Plans are afoot to launch specific lines catering to those in distress after miscarriages, pet loss, divorce, and other unfortunate events.

Contact SellerForce today to learn more about this unique acquisition opportunity and its vast potential in the right hands.

 

Listing ID: SF305

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