This DTC eCommerce brand specializes in apparel and footwear for men and women. The drop shipping model enables the company to offer a broad range of sizes, mainly catering to customers aged 35 and above who prefer online shopping for casual wear, including hard-to-find sizes.
The business has exhibited consistent and considerable growth regarding orders and profits since its inception. Revenue has grown from $66,000 in 2021 to $330,000 in 2023, with corresponding SDE earnings of $21,000 and $90,000, respectively. This consistent year-over-year growth demonstrates its scalability, resilience, and potential for future expansion.
Sales are driven by a diversified digital marketing strategy, which includes advertising on Facebook, Google, and TikTok—reducing risk and ensuring stable revenue streams—while driving 30,000 monthly visitors to the optimized Shopify-built website. The Google Ads campaigns, in particular, are efficiently set up to sell products passively across the entire store, reducing reliance on any single SKU.
This multi-platform approach broadens customer reach and provides a safeguard against market volatility. Moreover, management has developed a streamlined and cost-effective operational model. No inventory is held, and they use a reliable agent in Asia who handles logistics and order fulfillment efficiently. Subsequently, overhead costs are minimal, and profitability is maximized.
As impressively as the brand has scaled, various opportunities have been identified to boost the top and bottom lines further. Firstly, a database of 11,000 active subscribers presents a significant opportunity for more personalized and targeted marketing campaigns via email and SMS.
The business model has also proven successful in Israel, setting a solid foundation for expansion into international markets. By leveraging the existing marketing strategies and adapting them to local preferences, a buyer can drastically increase the customer base and tap into diverse market dynamics.
Another avenue worth exploring is expanding product offerings based on trend analysis and emerging market demands. The extensive customer base also provides a cross-selling opportunity for a buyer with other businesses.
The owner endures a light workload, focusing primarily on Facebook advertising efforts and supervising order processing and fulfillment handled by the agent. Staff includes an experienced customer support representative, a freelancer who manages Google Ads, and a part-time video editor responsible for creating engaging marketing materials essential for advertising endeavors. With the groundwork laid for expansion into new markets and product lines, the business is poised for continued expansion and success.
Contact SellerForce today to learn more about this exciting acquisition opportunity and its vast potential.
Listing ID: SF308
