SellerForce® presents one of those niche eCommerce companies that come alone every now and then that you know will be extremely interesting to our buyer pool. This company expertly delivers a unique solution to a common, everyday need for literally every human on the planet … a good night’s sleep. This business provides a simple, yet highly effective set of products to aid in sleeping, offering a soft headband with flat padded speakers, a full-face sleep mask with flat speakers, and a headband with animal designs targeted at children as an alternative to over-ear headphones or AirPods.
Customer reviews, many of them glowing 5 Star ratings, stress this point: this brand’s products have been a game changer for their daily lifestyle. Sleep plays a crucial role in our health, since getting a good night’s sleep can empower your body and help people feel energized and refreshed. Studies indicate that far too many people have sleep problems and struggle to get the rest they need, and poor-quality sleep can lead to unwelcome medical conditions. And since people cherish a good night’s sleep, anything designed and proven to help consumers more comfortable at night has tended to do well in this industry. The Sleep Industry generated a massive $32 billion in 2021, while the Sleep Technology Industry is posting its own impressive figures, generating $13 billion with projections for a huge growth curve in the coming years.
At a time when people can unexpectedly find their sleep interrupted by urban noise, loud neighbors, and a host of other things they can’t prevent, this brand is well positioned. Launched in 2020, the company receives orders from all age groups, from teenagers right up to the elderly. The brand’s marketing has tapped into virtually anyone who has trouble falling asleep at night, which is a massive audience today. Because their products get such glowing reviews, the company’s Repeat Customer Rate is rising as customers frequently return to purchase several more headbands as gifts for family and friends.
Their main headband and the Pro version can both be used as a sleep mask, which has become their top selling point. The brand continues to innovate, with their newest product being a headband with animal designs, targeted to children. The company also developed its own sleep sound, which they use to upsell to their existing customer base. To further diversify their product line, the company employs the services of an artist who creates instrumentals and records audio stories. These are unique and proprietary products. The company developed its own speakers, while improving the fabric and sizing of the products, which are fully branded with the company’s logo and specialized packaging. If the customers want these products, ordering from them is the only way to get one.
The company has a strong relationship with its supplier and stocks its products through the manufacturer’s warehouse. The company is now making up to 50 shipments per day, and they are ordering inventory twice a month to keep up with demand.
While word of mouth referrals are a key sales driver, the company shrewdly invested in other digital marketing techniques to boost revenue, and their approach has been a success. PPC ads have been particularly effective at expanding their customer base, with Facebook ads now bringing in an estimated 50% of gross revenues, with YouTube ads providing 40% and the remaining 20% from Google ads.
At the same time, the company is building up its organic traffic in several ways as well. They have a growing platform on Instagram with 6,400+ followers, and the brand has also employed an affiliates campaign on their YouTube and Instagram channels. It’s working, considering that the company had a stunning 90,000 Average Monthly Visitors level in 2021.
The brand is now targeting an expansion onto TikTok, where videos related to sleep product do exceptionally well, and their goal is also to use TikTok influencers to help drive sales.
This is one of several scale options available to the brand. A second one likely to send profits skyrocketing would be to expand from DTC sales to targeting retailers. Any retail shop that sells sleep products would be ideal for B2B sales, but the brand has an even more appealing option by targeting the most obvious place for their products: airports, where travelers on long, noisy flights could benefit the most from their sleep-inducing SKUs.
This enterprise is highly automated, to the point where the owner devotes just 10 hours a week to running it and has two full time employees, a manager and customer service agent, who handle all customer requests.
For a buyer, this is no sleepy offering but one with eye-catching recurrent revenues and enviable scale potential.
Contact SellerForce today to learn more about how our brokers can awaken you to the company’s full potential.
Listing ID: SF75