eCommerce Brand specializing in Designer Cat Products – 20 SKUs – AOV $125 – Multiple Sales Channels

Asking Price:
$175,000
Sales:
$419,730
Multiplier:
3.27x
Earnings:
$53,515
Year Established:
2007

SellerForce® presents an established, 16-year-old eCommerce Brand with multiple patented products, multiple sales channels, strong supplier relationships, and excellent customer reception. They made their start in 2007 with the release of their flagship litterbox cover product, made to address the previously unmet consumer demand for an attractive and affordable litter box cover that also minimized litter tracking and odor. Their product was a resounding success. Customers delighted in having a quality litterbox that didn’t break the bank, giving the brand an Average Order Value of $125 while still maintaining a low ACOS.

They have an average of 4.5 stars, a 95% positive feedback rating, and over 12,000 followers on social media. Not only that but they have even been featured in Oprah Magazine, showing just how reputable their product is in their market.

The current owner has worked diligently to expand the company’s sales channels as they’ve grown, letting them sell their 20 SKUs on a variety of platforms. These include, but aren’t limited to, Amazon, Chewy, PetSmart, Wayfair, and DTC.

Though their proprietary products are certainly popular, no brand is purrfect. As such, there are several different ways that the buyer could scale this acquisition post-purchase to truly make them unforgettable. The company already has several new, complete product designs that will be included in the sale, which can then be released for quick profits.

They could find more customers by improving their digital marketing campaign, which they could achieve with an increased marketing budget, optimizing SEO on their sales platforms, and leveraging their strong social media presence. They could also partner with cat and pet influencers for partnerships and collaborative videos, promoting their products to the audiences these influencers have access to.

Expanding to new markets and regions would let the brand sell to a much wider consumer base, and could be achieved with the help of Amazon’s international platforms. Some promising countries they could establish themselves in include Canada, Mexico, Europe, China, Australia, and Brazil.

The company could also look for more strategic partnerships to help them reach a larger audience or access complementary resources. This may include collaborations with other businesses or industry organizations, or looking at platforms like Faire to expand their sales channel network.

This is a pawsitively fantastic brand in a market that sees demand around the world. Their products are made exclusively for them, and their patents ensure that their designs won’t be infringed upon by any competitors. Additionally, because they use a 3PL warehouse for inventory management, warehousing, and fulfillment, the shipment process is highly hands-off and automated, which will give the buyer a light workload of about 10 to 15 hours per week. This will give them no shortage of time to spend on scaling the brand.

We aren’t kitten about the perks of this deal. Contact SellerForce today for more information from our brokers.

 

Listing ID: SF225

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