SellerForce® presents a stylish D2C e-commerce brand that has fit nicely in the Streetwear Market with their proprietary clothing and accessory line. The designs used for their hoodies, t-shirts, pants, and other products were custom-made by the current ownership, and have been invaluable for the branding element of the business.
The streetwear market is incredibly competitive, and what sets a successful company apart from a struggling one is the branding. The company pulling forward as a staple for their customers has set them ahead of their competition and shown that their designs are unique and eye-catching enough to build a following.
Their designs have been so successful, in fact, that they led to a partnership with ThreadBeast that licenses the current ownership’s art and pays them a royalty for every unit they make. They also have a potential consignment signing with a retail shop in Florida, opening the door to additional profits and diversified revenue.
Their Net Profit Margins sit at 29%, their Average Order Value (AOV) is $40.67, and they enjoy 4.5-star average reviews for their products. Their branding has given them a strong following across Facebook, TikTok, Instagram, and other social media sites. They combine social media with paid ads, email marketing, and SEO, strengthening their reputation and leading to a monthly traffic volume of over 16,000.
The current owner’s responsibilities center around creating new designs for the brand, making sure that their products are on all selling platforms, developing their SEO and content marketing, and more. The brand has no employees or contractors working for them at this time. A buyer could adjust their workload by outsourcing some of their responsibilities, either with new hires or through partnerships with third parties.
Having the latest and greatest designs is vital in their industry. As such, a buyer could continue scaling the brand by adding more unique products and increasing the quantity of pieces they have available to sell so they don’t run short of stock. Increasing bulk buying would also serve the dual purpose of lowering their COGS.
With reputation being as important as it is in their market, building a larger digital footprint would be a great idea for improving their reputation and broadening their reach. To achieve this, a buyer should consider developing their affiliate marketing to encourage individuals to proudly flaunt the brand’s products. Trademarking the brand would also be an important step for their reputation, as they have currently yet to do so.
This deal is waiting for the right buyer to come along and tailor them into a more prominent player in their niche.
If you believe that might be you, then contact SellerForce today to get in touch with our brokers for more information.
Listing ID: SF292
