A Seller Force offering, this company offers jaw-dropping margins of 66%. An online retail company that sells exclusively on Amazon, their lucrative products range from hot pop culture collectables to items that are handy to have around the house.
The brand’s top sellers are keychains that are based in pop culture genres like TV shows, video games, movies, comic books, card games etc. The company has fostered good relationships with their overseas suppliers to get higher quality items than their competitors for good prices.
Many of these sought-after products fall into the category of “stocking stuffers” though they do not solely rely on the Christmas season for their sales. They also have a bottle opener product line that does very well in the spring and early summer.
Products like AirPod cases, wine bottle opener kits, and tactical survival pens are items that break the pop culture mould but have proven to be very successful product lines that offer diversification, range, and stability.
The owners have perfected a successful business recipe by keeping up with trends in pop culture: identify genres that are popular and list products accordingly. They do offer some listings that are similar to other sellers on Amazon but out-sell them by offering better quality at a lower price. However, the vast majority of their listings are created in-house. They also get recommendations from their suppliers for top selling items. The winning equation is: Will it or does it sell? Can we get it? How much is our landed cost? Will this be a quick money maker, or does it have staying power?
There is a huge opportunity to grow this promising business by offering their products on other platforms and implementing an off-Amazon marketing strategy to drive traffic and sales. Offering new products within the niche is an immediate win as well.
Listing Number: SF18