This acquisition is a home goods retailer with a fully branded Amazon FBA and eCommerce offering focused on selling weighted blankets to help customers reduce anxiety and stress. Coming with 23 product variations and stacked with positive customer reviews, this retailer has high profit margins and benefits from great traffic to their popular Amazon Seller Central storefront.
The company offers weighted blankets with trademarked branding that have been scientifically proven to successfully remedy a variety of ailments. Additionally, this style of blanket is known for offering comfort to those experiencing autism or other similar conditions. The specialty blankets provide what is known as a “deep-touch pressure” which helps anxiety sufferers and those having similar experiences with regulating their emotions and behaviors. With demonstrated success in occupational therapy applications, weighted blankets have just recently become available to the general public and this niche market is taking off rapidly.
Built as a 100% FBA business model, this retail opportunity is fully mobile with ownership investing less than 20 hours each week in the business. Currently, there is a virtual assistant on-board who handles customer service issues, manages marketing efforts through social media, and handles some administrative duties. New ownership could easily increase the target’s revenue by investing resources into paid advertising, establishing relationships with wholesale vendors, such as Bed Bath & Beyond, or taking the business international via an expanded Amazon account. With such a niche market, a savvy new owner could effectively expand the product offering to include other relevant items such as sleep-boosting pillows, relaxing diffusers, bath bombs, and more.
Currently, this acquisition sells direct to consumer through a well-established Shopify storefront and has an impeccable 5-star seller account on Amazon, giving ample opportunity for growth upon a well-built foundation. In fact, this company boasts a 4 ½ star product review average on Amazon along with a 99% positive seller review rate. As such, this retailer is a uniquely profitable find with a retail offering in a market that is growing more than 5% each year. Essentially, this business is an opportunity to invest at the ground level of a newly emerging industry and scale exponentially.
Presented as an amazingly strategic acquisition with a strong reputation on their existing platforms, this company has all of the right makings for a lasting and successful eCommerce retailer. Currently scaling within a flourishing vertical, this company is on the precipice of exponential growth. With an established social media presence and moderate online advertising, this business is poised to leave any capable buyer cozy in their successes.