A SellerForce® offering, this eCommerce brand is now enjoying 60% Net Profit Margins as it markets uniquely vintage Women’s Apparel, attracting a fast-growing and increasingly loyal customer base.
Using their proprietary designs that customers can’t find elsewhere, this company has excelled at building up its brand awareness through a creative digital marketing campaign on social media and with influencers. The company is well positioned now to scale rapidly in the hands of an ambitious buyer.
Launched four years ago, the company has been successfully riding a wave of nostalgia for clothing styles from the 1980s and 1990s, with the company’s own designs that reimagine traditional styles. Their catalog of products which include tops, dresses, shirts, and denim, has become enormously popular with women in their late teens up to their early 30s, who love the nostalgic but timeless look they offer.
Women’s Apparel remains an evergreen and phenomenally profitable industry, projected to reach a staggering $907 billion worldwide by the end of 2023. This brand has demonstrated that offering customers something unique can quickly turn a profit.
The company operates on a made-to-order basis. The company orders on a weekly basis from its manufacturer, which is based in Latvia, and has a quick 5-day turnaround time for those orders.
The company’s owner oversees packaging and fulfillment, and the company has focused on planning and executing promotions and limited-time offers to stimulate demand.
To drive sales higher, the company employs a successful social media marketing campaign that has given them nearly 30,000 followers on Instagram, where posts of customers wearing their apparel have done an impressive job of expanding their customer base. Additional digital marketing tools include PPC ads on social media, collaborations with influencers, email marketing, and an SEO program that optimizes their website.
These campaigns have given the business strong brand awareness through its work with influencers and celebrities on social media. The company gained substantial recognition after being on Megan Fox for Sports Illustrated Magazine, in the TV program Euphoria, and in Vogue. The brand has successfully cultivated relationships with A-list celebrity stylists and publicists, and these industry contacts will be transferred to the new owner.
“The owner will be gradually launching three new collections throughout the months of January- June which will significantly boost sales.” The current owner is open to remaining with the company post-acquisition and retaining some equity in it.
Contact SellerForce today to find out more about this opportunity in the lucrative field of women’s apparel.
Listing ID: SF255