17 Year Amazon FBA eCommerce in the Gift Basket Niche – $120 AOV – Successful SEO Marketing

Asking Price:
$342,000
Sales:
$539,072
Profit:
$98,385
Year Established:
2006
Multiplier:
3.5x

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A SellerForce® offering, this eCommerce brand has devoted 17 years to attracting a loyal customer base for its attractive and reasonably priced Gift Baskets for all occasions, available with free shipping across Canada. The company’s 17-year history has enabled the business to build strong brand recognition for quality products, and their products have become popular gift purchases for a host of occasions, from the holidays to birthdays, baby showers, and more.

Their products are custom-designed and then created by their suppliers. A major benefit for a buyer is this Canadian-based company has strong and trusted relationships with those suppliers, just as they’ve won the trust of their customer base within this profitable market. This brand has demonstrated a lot of resilience, enabling a buyer to enjoy solid recurring revenues while looking for creative ways to scale the company.

With a high Average Order Value of $120, the company markets between 500 and 650 SKUs, giving its customers plenty of options for upsells. This has also enabled the company to maintain an advantage as market conditions shift, giving them the ability to keep introducing gift baskets that win over new and existing buyers. For example, Chocolate Gift Baskets have become a top seller and provide a substantial amount of their ongoing revenue.

While sales remain steady throughout the year, there is a sharp peak in sales between October and December, the prime holiday gift-buying months. The company has made it easier for people to find them, having diversified its sales channels to include a shop on Amazon. That’s proven highly beneficial as the brand now uses Fulfillment By Amazon for all deliveries, and during busy seasons, Amazon represents 60% of the brand’s sales.

Their marketing continues to drive sales higher, especially their SEO program that keeps their website fully optimized for popular keywords related to the gift industry. That SEO program produces 60% of its sales, and the company also takes advantage of 2,550+ subscribers in their email database to connect with customers and encourage repeat buys.

With such high brand recognition, a buyer could easily scale this business. Options include continuing to expand their products to cater to a wider range of customer preferences and special occasions, promoting an aggressive social media marketing campaign that includes partnerships with affiliates, offering product personalization that includes gift baskets with personalized notes, and creating enhanced packaging that would include use of eco-friendly materials.

The current ownership is available to provide training and support to the new owner to ensure a smooth transition.

Contact SellerForce today to find out more about this opportunity in the lucrative gifting market, and one with excellent growth potential.

 

Listing ID: SF229

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