14 Year Established Wedding Planning Website – 55% Profit Margins – Strong Search Rankings

Asking Price:
$94,000
Sales:
$50,000
Multiplier:
3.15x
Earnings:
$29,800
Year Established:
2007

A SellerForce offering, this 14-year established, highly profitable online business is ready to reach new heights due to pent up wedding demand in the global $70B wedding industry. Earning 55% margins, this strategically designed company stands on the verge of tremendous profit. For a year and a half, everyone has had to delay or cancel their wedding plans due to the global pandemic, and now that it is at an end, love birds are eager to take flight!

This business is a highly automated business, regularly demanding only 3 hours of the owner each week. Operating as an incredibly profitable wedding planning site for beach weddings in beautiful Charleston Beach, South Carolina. This “feel-good” business has been managed effectively and scaled dramatically by an experienced eCommerce entrepreneur who has developed a high-delivering portfolio of small business over the years.

The lucky buyer will have the opportunity to be fully trained by the outgoing owner, enabling them to achieve the best possible, long lasting results.  The nature of this business involves attracting clients who are interested in various products and services for a full-service wedding platform, then engaging vendors to deliver those products and services. The advantage of this structure is that the owner outsources everything to local vendors requiring minimal oversight, no staff, and zero inventory to store.

With an unbelievable AOV of $900.00 and their incredible net margins of 55%, it does not take many clients to reach and surpass all revenue goals. With a focus on CRO, sales could increase dramatically with the right tactics. A huge asset to the company is that they will be inheriting a powerfully optimized domain name, they rank on the first page of Google for highly relevant searches which has led to a steady stream of organic prospects with high intent to purchase.

The growth opportunities for this company are innumerable. Standing on an unshakable foundation, they attract a huge amount of organic traffic to the site due to their 1st page SERP ranking, extraordinarily little paid marketing is done. This strategic company leveraged only two listings on other sites including WeddingWire  and CharlestonCVB to promote the business. Although social media platforms are being used for posts, no other paid advertising is being done. Google AdWords, paid social media posts and content marketing for SEO could dramatically increase customer numbers.

Expansion into other US geographical locations is a powerfully profitable option and would be easy to do, given the dynamic structure in place. Even international expansion to places like Mexico and Caribbean could be done in partnership with local providers. There is a massive upside by expanding the offer into relevant vectors like wedding gowns, for example. A new buyer could even add affiliate links and start providing adjacent products and services with little effort, no up-front cost, or logistics to manage.

Furthermore, partnerships with local providers in the hospitality industry prove incredibly fruitful as they are willing to pay for advertising and referral fees. In fact, this innovative company is already working with one hotel, but could expand this initiative to see limitless results.

This is a well-established, highly profitable, mostly automated business that has a little something for any level of buyer. This brand could be run as a full-time business with someone looking to get into this heartwarming industry, or as a part time business to drive significant passive income.

Given the boundless number of ways to grow the business, it is also perfect for investors with a desire to acquire, grow, and even flip assets with a clear growth plan already in place. No matter the direction a new owner would like to take this company in, it is a solid investment for any capable entrepreneur.

 

Listing Number: SF05

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