11 Year Jewelry Brand – Strong Social Media Following – 29% Repeat Order Rate – $170 AOV – Wholesale & DTC Sales Channels

Asking Price:
$250,000
Sales:
$725,659
Multiplier:
1.7x
Earnings:
$148,499
Year Established:
2011

SellerForce® presents an eCommerce, wholesale, and in-store retail company that thrives at providing high-end fashion jewelry and a fun, curated experience that includes mixing, matching, and stacking jewelry for their clients. This business has seen great success and is ready for a new owner to take it to the next level. Their business model has reaped plenty of profitable rewards. This company has always excelled in sales, but online sales growth has soared by 1,000% since 2019, and demand from their clients remains high. About 29% of the company’s buyers base are returning customers, and average orders mount up to a healthy $170. Massive profitability comes with this business since it enjoys a healthy gross profit margin of more than 80% and continues to experience revenue growth as well as net income growth.

For 11 years, this female-driven company has designed everyday luxury made with quality jewelry at an attainable price point. Materials used include 14k gold-filled jewelry, silver sterling jewelry, semi-precious stones, and cubic zirconia. With the drive to delight each client, this business works hard to refreshen and update the look of every SKU, offering a unique focus on their clientele that boosts consumer trust in the company.

The brand has all the jewelry and styling expertise a buyer needs for every season, trend, and occasion throughout the year. The brand designs bracelets, necklaces, earrings, rings, and anklets. Their collection of intriguing bracelets features exquisite charms, beautiful patterns, eye-catching sets, and more. The bracelet category is a key focus for this company.

The clientele can easily be upsold new jewelry season after season to reinvent and update their bracelet “arm party” look. The diverse collection of bracelets ranges from personalized, sparkle, meaningful, colorful, and sold in sets, letting the customer find the perfect option for them.

Rings are another great category that allows for stacking, driving multiple purchases. The ring line offers selections of stackable, pinky enamel coated, chain, and adjustable rings that are of high material and design quality, yet still affordable. The necklace designs are full of beads, chains, and gemstones, allowing the shopper to play with color and a contrast of size to brighten up their neckline.

The earring selection composed of hoops, studs, and drops is great for everyday enjoyment and grabs attention with clients’ daily Zoom calls. A new category introduction, anklets, provides on-trend patterns that appeal to the styles of younger generations. Their stacking catalog allows buyers to choose among 300+ product styles that are available.

Along with its impressive resume of success, this company offers quality from its jewelry design to its customer satisfaction. Every product is sold under the company’s brand name, establishing the company’s impressive reputation within this niche space. Their return rate is less than 3%, confirming that clients get what they want.

The new owner gets a clean, attractive, and easy-to-navigate website that features several useful links: the “What’s New” products feature, a “shop all” for all the SKUs sold, a drop-down menu for a more filtered shopping experience, “Shop By” and a visible link for the jewelry that is on sale. Each link is draped with options to help visitors find the product they want, while gorgeous photos of authentic jewelry displaying the remarkable designs of each product.

Social media links are placed in areas of the site that are easy to navigate. The website is a pleasure to scroll through and boasts of its strong user-friendly design. The company can operate from its showroom in Florida. A small, hardworking team handles content creation, marketing, jewelry production, shipping, office and data management, and sales.

All physical inventory is stored within a 100 square foot section of their showroom. The business has a great relationship with its suppliers, both local and international. They always provide quality, authentic products in a timely fashion.

Several marketing strategies are now in place that have proven to be highly effective at driving sales. Email marketing has generated leads, with 25% of sales coming through that channel. The company has a bountiful email list of 29,000+ subscribers for exceptional email marketing campaigns. Google ads come in second with 18% of sales, and Facebook comes in third with 8% of profits.

Organic, direct, referral and other strategies fill out the rest of their marketing. Attracting web traffic has not been a problem – the company’s DTC website receives about 24,000+ visitors per month.

This business is a trove of value. It offers plenty of unique jewelry that’s designed by the original owner. Every product is sold under the company’s brand, solidifying its presence in the industry and it already has a legacy of boosting its clients’ self-esteem and confidence, as the low customer return rate can testify. A delighted customer is the goal at this company and it has proven successful.

This business has the green light for phenomenal success with a new owner who has time to execute strategic moves and take advantage of a lucrative industry that continues to grow at an exceptional rate!

Call SellerForce today and find out from a broker how you can buy this business!

Listing ID: SF85

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