SellerForce® presents a Mexico-based company that has used their partnerships with over 200 respected brands, a strong technology platform, and a eye for design to make planning a wedding more enjoyable for their customers. They specialize in offering engaged couples a comprehensive platform to create personalized gift registries, which lets customers select physical products and cash funds from their extensive catalog to curate their ideal registry.
Their vendor partners provide the giftable products, through which the brand secures an average margin of 25% on each sale. Customers have access to a diverse array of quality registry gifts to choose from, resulting in an Average Order Value of $120, along with a Customer Lifetime Value of $3,500. Their cash fund option, meanwhile, lets couples opt to add cash funds to their gift registry for a nominal 2% fee. This fee allows the company to sustain their services and steadily improve the offerings listed on their site, and customers have shown themselves to be happy to pay it.
One of the benefits of this excellent acquisition is that they boast an organic/direct traffic rate of 60%. This is in part thanks to couples sharing their personalized invitation links with their loved ones, which can lead to around 200 guests per invitation organically encountering the brand. Some of the guests may be couples themselves interested in getting married in the near future and remember the brand’s offerings for when they’re preparing for their own special day. This viral growth loop has proven to be a highly effective strategy for the company’s rise.
The company supplements this natural flow of traffic through an active social media presence on Instagram and Pinterest, where they curate engaging content, run targeted campaigns, and showcase the value of their services. These consistent efforts have grown their followers on Pinterest, and nearly 20,000 on Instagram. Additionally, the brand has polished their SEO on their website, giving them stronger visibility compared to their competitors.
The new owner could take this respectable foundation and build upon it by using the right scale opportunities. They could, for instance, easily choose to execute the growth strategies outlined in the projections, one of which is the introduction of honeymoon packages. The company has found that 60% of couples are interested in using their wedding gifts to pay for their honeymoon, which would likely lead to strong engagement towards this new service.
They could also use their strong organic traffic to lead the business toward an affiliate model for physical products, letting them provide couples with an even more expansive and competitively priced inventory. Diversifying the company’s revenue streams would also be a fantastic way to grow the brand, which the new owner could accomplish by implementing various subscription tiers, each offering distinct features. By catering to different preferences, they can establish a steady income flow while positioning the company as a comprehensive service for all the wedding needs a couple might have.
This brand is a highly promising name based in a lucrative market, with about 23,000 registered customers, an innovative Whatsapp invitation system with a 99% open rate, and a strong network of suppliers to provide customers with a vast array of products to choose from. With proper TLC from their new owner, they could likely become a top resource in their region for happy couples everywhere.
If you’re interested in what this brand can offer you, then contact SellerForce today.
Listing ID: SF208