SellerForce® presents an opportunity to own a highly profitable software business selling custom themes to new Shopify eCommerce sites. One of the first steps to starting a successful Shopify business is to select a theme that not only gives a Shopify site its look and feel, but the right theme can deliver improved functionality and increase conversion rates, which is exactly what this Shopify theme has done for years. By acquiring this business, a new owner would be able to capitalize on the tailwinds of one of the top eCommerce platforms in the world. This business has very strong cash flow and requires minimal effort from the owner – a combination that is a welcome sight for any investor.
With over 900 active users, the 7-year-old brand enjoys a $262 average order value, 50% margins, and a new subscription model that is looking very promising. In addition, it has accumulated an email database of more than 68,000 subscribers and has a dormant Facebook group with 7,800 followers that can be rekindled to increase sales and brand awareness. The typical customer is a male between 24 and 35 who runs a DropShipping or print-on-demand store.
Shopify is a platform growing at breakneck speed and bringing tremendous innovation to small and mid-size businesses across the world. 4.4 million websites use Shopify in over 175 countries. As Shopify continues to grow, the demand for custom themes continues to increase with it. This theme and supporting products deliver features and functionality that help new and established businesses grow. In addition, the existing owner of this brand has already begun to develop the next round of updates, and a new owner can pick up that project immediately with minimal investment required to launch a brand-new version.
There is a highly efficient operations foundation in place that will give a new owner the freedom (and time) to focus on any area of this business they choose. The owner enjoys a light workload of fewer than 10 hours weekly. His primary tasks include overseeing development work, paying subcontractors, marketing, and website CRO. Two contractors work in customer service and freelance development at an affordable rate, and an agency handles Google Ads. Aside from managing developers and marketing expertise, few special skills are necessary to run and grow the business.
Scale opportunities are abundant and involve various avenues. A new Facebook ads account and an aggressive campaign would be highly beneficial. Advertising on TikTok, where the target demographic is rife, is low-hanging fruit. At the same time, YouTube presents opportunities for creating a thought leadership channel and you can take advantage of advertising on the platform because this is one of the most common places people seek advice to start a dropship or print-on-demand business.
Similar businesses achieve enormous success with affiliates, particularly on YouTube and Shopify-related blogs. Finally, reigniting SEO efforts is an investment that will yield results for years to come. To summarize, this business is ideal for a first-time buyer or has unlimited scale potential for a motivated entrepreneur with SaaS or digital marketing and brand-building experience.
Listing ID: SF159