SellerForce® presents a family-run operation with a focal point on community relations quickly made its taproom a destination for meetings and events in Charlotte, NC. Demand exploded as local appetites for their hard seltzer became insatiable. Management shrewdly and swiftly increased production and commenced regional distribution.
The brand is now a household name in bars and grocery stores in Charlotte, NC, and surrounding areas, with expansion plans throughout the Southeast. Covid and lockdowns pushed consumers to buy drinks from off-premise establishments. The public had no choice but to spend their time at home or outdoors, and hard seltzer rapidly became the drink of choice and an excellent craft beer alternative for many. As bars and restaurants reopened, those consumers desired a beverage with flavor nuances that were longer lasting than typical alternatives. This brand, then, was perfectly placed and poised for the ensuing crusade.
The house-fermented hard and non-alcoholic seltzers, flavored and conditioned with natural purees, are an unrivaled craft beverage—poles apart from what the public is accustomed to. Hard seltzer has changed the dynamics of social drinking. The modern generation is more health-conscious than those prior and is looking for an alternative to beer. Fortunately, healthy living and having fun can go hand in hand, which is why the brand’s low-calorie, low-carb, and low-sugar craft seltzer is the preferred choice for this market dynamic.
Sales experience significant peaks in the warmer seasons, as seltzer is traditionally a light beverage. This company, however, is not traditional by any means, and the team has created seasonal drinks to negate slower months in the fall and winter.
Seltzer is a diverse beverage, and the typical customer is becoming increasingly and similarly diverse. The target market leans toward health-conscious individuals who love the omission of sugar, gluten, carbs, and calories. However, trends are shifting, and consumers across multiple demographics have come to love this company’s beverages, in no small part because of the variety. The range is designed to satisfy every preference and includes full-bodied, seasonal, and light seltzers with the capability to create non-alcoholic alternatives.
Revenue in the hard seltzer segment is expected to grow to $14.12 billion in 2022. The market is expected to grow annually by 18.14% until 2025. As a result, scale prospects are rampant, particularly for a business first to market.
Some of those prospects include the expansion of wholesale distribution, including doubling barrel capacity and adding an in-house canning line. The company does little
advertising aside from social media, so increasing the marketing budget to bring on a crackerjack team would undoubtedly boost sales. Further opportunities involve developing new distribution channels to service bordering states.
Since its inception, the business has witnessed sensational demand. The concept is brilliant and scalable, but the small family-owned operation needs a capital injection to join the big leagues. We’ve witnessed how early backers of the craft beer and spirit movements reaped unthinkable yields, and evidence suggests that seltzer is next in line Summit Seltzer seeks strategic growth capital in exchange for equity. Summit seeks to expand distribution throughout the region and current taproom offerings.
Contact SellerForce today to learn more about this rare investment opportunity and how you can kickstart an industry revolution with potentially enormous returns.
Listing ID: SF151
