Beauty & Personal Care eCommerce Brand | $32 AOV | Strong TikTok Presence | No Working Capital Constraints

Asking Price:
$115,000
Sales:
$285,014
Profit:
$50,283
Year Established:
2023
Multiplier:
2.3x

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SellerForce® presents an eCommerce Brand that has established a growing presence on the popular TikTok platform. They offer 16 useful Beauty & Personal Care products such as foot grinders, laser hair removers, shavers, and skincare wands, with an Average Order Value (AOV) of $31.93 across their SKUs.

As their product creation and fulfillment model is completely outsourced through a DropShip model, they have no inventory or working capital requirements, making operations much easier to run.

The brand has thrived in part due to their active social media presence, with many of their sales being organically generated through their TikTok following. Their TikTok page features raw footage made for them by user-generated content (UGC) creators and a small collection of product images, which has helped them develop their brand image.

The company generates additional traffic through paid advertising on TikTok, influencers they hire through sites like thesocialcat, and a growth partner that has already been paid a one-time onboarding fee. This growth partner is responsible for onboarding/advertising account setup, script writing for ads, ongoing consulting, and various other useful services. These strategies have given the company an average monthly visitor rate of 24,600 to their polished website.

Current ownership spends a modest 5 hours per week running the business, with their key responsibilities consisting of creating new ad creatives and doing occasional product research. Their only employee is a customer service worker managed through the Upwork platform, who works 10 hours per week

There are several promising scale opportunities that a buyer could implement to grow this acquisition quickly.

Their success on TikTok, for instance, could be replicated across Facebook and Instagram for additional sources of organic traffic, or strengthened by increasing their content creation and ad spend budgets on the platform.

Another straightforward opportunity would be to add additional products to their SKU roster, and, from there, buy their own stock to increase margins. They could also begin private labeling products to improve their profits and further differentiate themselves from their competitors.

Finally, the brand could see significant growth by expanding internationally to Canada and the UK, as doing so would allow them to reach more potential customers than ever before.

This acquisition is a great starter business for an entrepreneur looking to enter the TikTok platform. With 116.5 million users in the US alone, there is no shortage of consumers that a new owner could market to, and they have easy scale potential available that could allow them to rapidly scale into a larger company.

If you’re interested in learning more about this glowing brand, please contact SellerForce today for more information from our brokers.

 

Listing ID: SF343

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