SellerForce® presents a luxury brand that strives to help their customers grow more comfortable in their own skin. This highly-rated company’s cornerstone product is their light epilator, which helps women remove hair from their bodies
without the hassle of waxing, plucking, or threading. Their products have raked up an Average Order Value of $112, as well as a Repeat Order Rate of 8%.
Their marketing plan revolves heavily around social media, whether through paid advertising, or their popular accounts on certain platforms. They run ads on both Facebook and TikTok, and partner with influencers to shine a spotlight on their products. Additionally, they run their own accounts on Facebook as well as on Instagram, with the former having over 6,500 followers, and the latter having a remarkable 140,000+.
The company’s strategy of focusing on social media has been highly effective, as it lets them target the strong beauty niche on these platforms. They’ve been able to gain over 10,000 subscribers in their email database, and see generally consistent sales throughout the year. They also see excellent reviews on their website, which, when combined with their growing Repeat Order Rate, is a testament to their high rate of customer satisfaction.
Despite how rapidly the brand has grown within its lifetime, management has remained comfortably turn-key. The current owner needs to spend only 10 to 15 hours on the business every week, with their main responsibility consisting of media buying. Any other tasks are handled by their excellent team of five employees, which include, but aren’t limited to, a customer service representative, a stock and call center manager, and a logistics and procurement manager.
The new owner could hire new employees as the company grows to keep their workload as light as it is now, or even outsource their current responsibilities, making for a flexible business that can be tailored to any buyer’s lifestyle.
One of the best ways that this company could be scaled would be to simply improve on their already fantastic advertising campaign. They could better utilize their email database by hiring on an agency to help, and launch ads on new social media websites to catch the eye of new customers. Snapchat and Pinterest are very promising options, as they see hundreds of millions of users on every given day.
They could also partner with new creators to push and create more content for TikTok, YouTube, and Instagram reels. These mediums are focused on sharing videos and visuals, and can be a great way to showcase the products in action, or share customer testimonials.
The expansion would be another exceptional channel for growth. The company could start an Amazon storefront, which, once marketed, could diversify their sales and introduce their products to a much larger consumer base. Additionally, they could expand in the German, Spanish, and French markets, bringing in profits from around the world and cultivating a strong presence within the European sphere.
Within an impressively short period, this brand has grown to be one of the largest and most recognized in the Italian market, and has optimized their logistics and production to be as efficient as possible. It’s safe to say that this acquisition is a cut above the rest.
Listing ID: SF86