SellerForce® presents a cutting-edge eCommerce Brand that has carved a position for themselves as a top-rated gift store on Amazon.com. They specialize in semi-personalized gifts that are great for the chefs in customers’ lives, and feature messages directed towards dads, moms, uncles, and more.
Their products, which are sourced from quality factories, consist of knives and wine boards and have been given both an incredible 4.8-star rating and an Average Order Value of $39. They also feature the best listing images out of all the other product listings in their niche alongside great promotional videos.
The company sells primarily through Amazon and largely uses Amazon FBA for shipping as a result. However, they have also constructed a Shopify storefront, which now accounts for 5% of their total revenue. They see sales all throughout the year, but given their nature as a gift brand, their peak periods are holidays such as Mother’s Day, Father’s Day, and Christmas. A fantastic perk of this brand is that they have whittled down their workload to be incredibly turn-key.
Management requires only two hours or less per week to order inventory and run operations, with an ad buyer handling Amazon FBA marketing, and a VA looking after customer service emails. The business can be remotely run from anywhere, and as the current owner is happy to train the new for a seamless transition, a buyer will require no special skills prior to purchase.
If you’re interested in polishing this brand further, then there are many ways you can go about sharpening them. The core of their current marketing plan, for instance, consists of PPC via Amazon FBA, which leaves room for improvement. A buyer could leverage TikTok, Instagram, and Facebook ads to push customers not just to their Amazon platform, but to their Shopify site as well.
Improved advertising tactics would also be beneficial for expanding to other marketplaces like Walmart.com, which would allow for more diversified revenue, a broader reach, and more potential customers.
Expanding SKU options would be a great way of appealing to new and new customers alike and could be achieved by either adding variations to existing products or by implementing new products to their roster. A great option would be to continue to add gifts geared toward cooking enthusiasts, such as spice grinders, spice racks, and pans.
The tradition of giving presents away to loved ones is a long-standing one, and as it shows no signs of going away anytime soon, the demand for great gift products will likely only continue to climb. This keen brand has cut ahead in their industry through the semi-personalization of their products and has plenty of room for further growth in the right hands.
If you’re interested in honing this brand contact SellerForce for more information from our brokers today.
Listing ID: SF257